Frenzi: Difference between revisions
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== | == Summary == | ||
* A customer reviews platform open to everyone to review all music experiences. | == Overview<ref name=":0">Source: The company.</ref> ==Frenzi's mission is to convert fans to buy more tickets and digital merchandise through a trusted peer-to-peer reviews platform.* A customer reviews platform open to everyone to review all music experiences. * Fans share authentic, personalized experiences and it enables artists’ to forge deeper relationships with their fans.Traction so far:* 10,341 fan reviews published in 12 months.* covering 3,018 artists and 149 festivals around the world.* 3,277 registered users, growing 10% MOM organically.* 18,891 email subscriber base.* 400,000,000 tickets available for sale.Frenzi user experience:* Fans can search for gig/show/festival/ artist. At peak, 750,000 fans visited Frenzi in a month.* Fans read/write reviews. User generated content is 10X more engaging compared to traditional editorial.* Fans can click to buy tickets. We forecast a conversion rate of 1.2% based on competitor analysis.* Frenzi has commercial agreements with 5 of the biggest ticket vendors in Europe & North America… with more coming!== Team<ref name=":0" /> =='''Founder: Mark Jennings'''[[File:Mark Jennings image.jpg|200x200px]]Ex Global Digital Director at Last Word (acquired by Bonhill) -Senior digital media sales roles for brands including the Financial Times & Red Bull.==Risks==As with any investment, investing in Frenzi carries a level of risk. Overall, based on the key risks highlighted below, the degree of risk associated with an investment in Frenzi is higher than in a company that's trading on a public market.===Early-stage investment===Frenzi is at one of the earliest stages of the business lifecycle, and the failure rate of companies at that stage is usually much higher than those at a later stage.===Illiquid investment===The number of transactions in shares of private companies is usually significantly lower than in public companies, typically resulting in it taking longer to sell shares in private companies at a price that is at least equal to the price that the shares were bought at. Accordingly, the Frenzi investment opportunity is considered to be higher risk than more liquid companies.== References and notes == | ||
* Fans share authentic, personalized experiences and it enables artists’ to forge deeper relationships with their fans. | |||
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