Frenzi: Difference between revisions
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'''Founder: Mark Jennings''' | '''Founder: Mark Jennings''' | ||
[[File:Mark Jennings image.jpg|200x200px]] | |||
Ex Global Digital Director at Last Word (acquired by Bonhill) -Senior digital media sales roles for brands including the Financial Times & Red Bull. | Ex Global Digital Director at Last Word (acquired by Bonhill) -Senior digital media sales roles for brands including the Financial Times & Red Bull. | ||
Revision as of 20:26, 18 July 2022
Overview
Frenzi's mission is to convert fans to buy more tickets and digital merchandise through a trusted peer-to-peer reviews platform.
- A customer reviews platform open to everyone to review all music experiences.
- Fans share authentic, personalized experiences and it enables artists’ to forge deeper relationships with their fans.
Traction so far:
- 10,341 fan reviews published in 12 months.
- covering 3,018 artists and 149 festivals around the world.
- 3,277 registered users, growing 10% MOM organically.
- 18,891 email subscriber base.
- 400,000,000 tickets available for sale.
Frenzi user experience:
- Fans can search for gig/show/festival/ artist. At peak, 750,000 fans visited Frenzi in a month.
- Fans read/write reviews. User generated content is 10X more engaging compared to traditional editorial.
- Fans can click to buy tickets. We forecast a conversion rate of 1.2% based on competitor analysis.
- Frenzi has commercial agreements with 5 of the biggest ticket vendors in Europe & North America… with more coming!
Team
Founder: Mark Jennings
Ex Global Digital Director at Last Word (acquired by Bonhill) -Senior digital media sales roles for brands including the Financial Times & Red Bull.
Risks
As with any investment, investing in Frenzi carries a level of risk. Overall, based on the key risks highlighted below, the degree of risk associated with an investment in Frenzi is higher than in a company that's trading on a public market.
Early-stage investment
Frenzi is at one of the earliest stages of the business lifecycle, and the failure rate of companies at that stage is usually much higher than those at a later stage.
Illiquid investment
The number of transactions in shares of private companies is usually significantly lower than in public companies, typically resulting in it taking longer to sell shares in private companies at a price that is at least equal to the price that the shares were bought at. Accordingly, the Frenzi investment opportunity is considered to be higher risk than more liquid companies.