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Frequency Machine
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=== How we capture users === ==== ''Apple Podcasts and Spotify platforms'' ==== Cerca podcast guides will be available on the most popular podcast platforms, where there is a void of useful travel podcasts. Meet users where they are and build a relationship. Nothing gains trust faster than premium audio.* [[File:Db93790cced313fa770e6b2a6379d194dee9bdd.png]] ''*Intent to purchase is higher among podcast listeners than other advertising formats. ~ Nielsen Digital Media Lab Β© 2021'' ==== ''Cerca App'' ==== ==== [[File:C34f1b0458d750394a84ab96b3ab5a354e87280d.png]]Β Β ==== Listeners sold on the widely available podcasts will be easily converted from these platforms with incentives and additional content: maps, instagram integration, extra podcasts and more. '''PLUS the Cerca Concierge.''' [[File:6f713777d2210446f446113ae6ca094192f063d6.png]] Capturing only 2% of American travelers @ 3.99 / month (including churn) = $89M ARR.
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