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GRRRL Inc
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== Market == [[File:0-d7f75f09d0f1d7284b065ffd2bc1b77c88f197f9.png]] '''Forbes Magazine:''' '''GRRRL potentially posits a pivotal change..''.''''' ''...in the trajectory of the lucrative athleisure sector, which is set to hit [https://edited.com/blog/2018/01/activewear-trends-2018/ sales of $231.7 billion worldwide by 2024] but still has gaping chasms regarding diversity; [https://www.tandfonline.com/doi/full/10.1080/17543266.2016.1214291?needAccess=true& the average US woman is now 16-18 (a UK 20-22)] and sales of larger, technically plus-size clothing are [https://www.fungglobalretailtech.com/research/opportunity-us-plus-size-apparel-market/ forecast to grow at twice the rate of ‘standard’ sizes by 2020] but few sports brands are servicing the market and those that do tend to segregate the offer, offensively inferring large means atypical — blindly ignoring the statistical reality check.'' ''Lululemon, for instance, stops dead at a size large which, according to the GRRRL team is smaller than at least 67.5% of American women. GRRRL offers an important alternative for women of all sizes — best not to mistake it for a plus size one-trick pony — that identify more with weightlifting than downward dogs. That’s not to exclude the spiritual aspect of sporting enlightenment — there are few founders as evangelical or holistically-focused as Olson, who is vocal and articulate regarding wellbeing, self-love and acceptance and no activities are excluded, but the focus on the rougher, tougher fringe sports such as weightlifting, bodybuilding, martial arts and ultimate fighting undeniably offers a more potent vehicle for driving wider female empowerment.'' ''Whatever women have been told they can’t or shouldn’t do is fuel to Olson’s manifesto, compounding its viability as the must-have brand for the neo-protest era . The comparatively aggressive styling (there are muscles, everywhere) might not be everyone’s cup of tea but it’s certainly finding an audience, both because of and despite the visual language. While it may still be small fry in comparison to sports major players, since launching in 2015 its focus on female unification has brought home year on year sales increases of 200% and 30k+ consumers across 60 countries — 50 of whom are so militantly allied to its message they’ve had the brand’s named tattooed on their bodies . This brand and its community mean business.''
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