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Gfinity plc
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== What is Gfinity and what makes it unique? == === How did the idea of the company come about? === The idea of Gfinity plc came to Neville Upton, the now founder of the company, when he developed a strong desire to have more fun. Researching into how to do that, he realised that one of the best ways is via entertainment/gaming, in particular electronic sports (or Esports, for short), which is a form of competition using video games. He also realised that there are many people who feel the same way as him, with ccc. In his quest to have more fun for himself and others, Gfinity plc was born. === What's the mission of the company? === Founded in 2012, the mission of Gfinity plc is to help people have more fun. === What's the company's main offering(s)? === === Who’s the target audience of the company’s flagship/first product? === The audience is people who are ccc. === What's a major problem that the target audience experience? === The problem is a lack of fun. === What's a key solution to the problem? === The solution is the provision of Esports. What makes the Esports offering unique is the company has access to the largest community of Esports gamers. Evidence suggests that largest community of Esports gamers access will result in ccc having more fun, ultimately leading the people to improve their level of happiness.
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