Editing GoBe

'''The ultimate snack container that's literally brain-changing for kids'''

== Summary ==

* 81% of customers recommend GoBe to their friends
* $2.7M sales in the last 12 months
* Successful 2020 Republic campaign with 500+ investors
* $400M exit target

== Problem ==

== Feeding young kids is a stressful experience ==
Most parents can relate to the Rule of Three: for every 3 meals they give their toddler, the child will eat one, play with one, and ignore one. 

Combine that with accidental spills and messes, rapidly changing tastes, and frequent power struggles; feeding young children becomes a daily struggle for millions of parents. GoBe provides them with tools to create more positive feeding experiences for both the parent and the child. 

== Solution ==

== A solution kids love, backed by science ==
The GoBe Snack Spinner is more than just a fun snack container.

Decades of extensive research shows that choice and autonomy are key to children forming a positive relationship with food; in turn guarding against future eating disorders and obesity.

The GoBe Snack Spinner makes this possible by creating a division of responsibilities when it comes to food. With GoBe, the parent provides and the child decides.

We’ve heard from thousands of parents that the GoBe snack spinner has helped their child become a more competent eater. We're excited to use this same design philosophy to launch several new products this year and next.

== Product ==

== So much more than a Snack Spinner ==

=== Product Timeline ===
After hundreds of conversations with our customers, GoBe is expanding beyond snack time.

Every new GoBe product is designed to be fun, fascinating, simple, and colorful. Using them feels like playing, and there is intrinsic reward to every choice the child makes. 

And in case you were curious, every GoBe product is patent protected. 

== Traction ==

== $2.9M in revenue to date ==
GoBe is trending up! In our first year we had a revenue of $193,000, which more than tripled in 2020. Over the last three years sales have continued to trend up, and we are currently on track to do $3.8M in revenue for the year 2022 alone.*

The GoBe community has grown to over 100,000 happy customers. Over 80% of customers recommend GoBe to their friends.

<nowiki>*</nowiki> ''Click here for important information regarding Financial Projections'' ''which are not guaranteed.''

== Customers ==

== We have the best customers ever! ==
Our customers are parents who love their kids. They value our toddler-resistant products and tell us the GoBe eliminates the mess and stress of feeding their children. 

Our Snack Spinner has been called a ‘must have’ by moms and dads since our launch, and it has thousands of reviews with an average 4.5 star rating on Amazon. We have hundreds of rave reviews that show how the GoBe develops fine motor skills,  eliminates snack-time negotiations, and encourages picky eaters to try something new.

== Business model ==

== 6000 stores in 3 years ==
In addition to consistent online growth, our partnership with the Legacy Retail has facilitated exciting opportunities with all four retail giants: Sam's Club, Walmart, Costco, and Target.

Since December 2021 we have been flying off the shelves in over 600 Sam's Club locations nationwide. We have verbal commitments from Walmart to launch an in store test this summer, and the Snack Spinner is expected to be available on target.com by Fall 2022. Costco is reviewing the Snack Spinner as we speak.

Current places: Sam's Club, Amazon, gobe.co, hundreds of individual children's boutiques Nationwide.

Future places: Target, Costco, Walmart

== Market ==

== A disruptive solution in a $250B market ==
With approximately 60% year over year growth, we are on track to becoming an important player in the food container market, valued at $250B+. 

Now more than ever before, parents are investing in high quality products that ease parenting stress and benefit their child's development. GoBe checks all the boxes.

== Competition ==

== The superior snack container ==
In a market of stagnant solutions, GoBe has developed a superior product that both parents and children love to use. 

The Snack Spinner can handle a huge variety of snacks, is durable, and promotes play, choice, and healthy habits.

We’ve seen incredible traction against competitors such as Munchkin and industry giants like Tupperware and Ziploc.

== Vision and strategy ==

== $400M exit target with a 50x return* ==
Invest in GoBe today and become a financial stakeholder in the company. GoBe's goal is to sell for $400M or more, so investing today could yield investors a potential 50x return on investment when GoBe is acquired or goes public.

We would be honored to have you join us on this exciting journey to bring healthier and happier meal times to millions of parents.

''* Note: investing is inherently risky - so we can’t guarantee results. These numbers communicate our goals for GoBe and in no way represent a guarantee return on investment.''

''* Click here for important information regarding Financial Projections which are not guaranteed.''

== Funding ==

== The GoBe family ==
Thanks to 500+ investors on our last Republic.com campaign, our annual sales have already increased by nearly 500%.

We’re excited to welcome new investors as GoBe takes it's next steps. GoBe was started with the support of our customers, so it only makes sense to give this investment opportunity back to the customers who made our success possible.

== Founders ==

== Made by parents, for parents ==
Joseph has a B.S. in Mechanical Engineering and previously designed smart kitchen technologies at Hall Labs. 

Solanda has a B.S. in Public Health with an emphasis on nutrition and previously worked as a Community Health Educator serving at-risk populations at the County Health Department.

== GoBe Team ==
'''Joseph Blanch'''

Founder

'''Solanda Moran-Blanch'''

Founder

'''Allison Dugger'''

COO

'''Lacey Garfield'''

Business Development

'''Sofocles Moran'''

Logistics Ops

'''Ryan Krause'''

Product Design + 3D Viz

'''Necip Buber'''

Product Development

'''Paige McKinney'''

Graphic Designer

'''Jesse Hull'''

Retail Sales

'''Brittany Barker'''

Retail Account Manager

'''Ashley Wiebke'''

Retail Sales

'''Kayla Schultz'''

Retail Sales

'''Michelle Dennett'''

Retail Ops

'''Westin Dangerfield'''

Marketing

'''Ian Hawkes'''

Marketing

'''Amber Cromar'''

Copy Writer

'''Sandy Lipkin'''

Patents and IP

'''Tom Bishop'''

Supply Chain Management

'''Roy Alame'''

CFO Advisor

'''Bryan S.'''

Human Capital Advisor

'''James G.'''

Business Strategy Advisor

== Risks ==
'''We have a limited operating history upon which you can evaluate our performance, and accordingly, our prospects must be considered in light of the risks that any new company encounters.'''

The Company is still in an early phase and we are just beginning to implement our business plan. There can be no assurance that we will ever operate profitably. The likelihood of our success should be considered in light of the problems, expenses, difficulties, complications and delays usually encountered by early stage companies. The Company may not be successful in attaining the objectives necessary for it to overcome these risks and uncertainties.

'''Global crises such as COVID-19 can have a significant effect on our business operations and revenue projections.'''

With shelter-in-place orders and non-essential business closings potentially happening throughout 2022 and into the future due to COVID-19, the Company’s revenue has been adversely affected.

'''The amount of capital the Company is attempting to raise in this Offering may not be enough to sustain the Company’s current business plan.'''

In order to achieve the Company’s near and long-term goals, the Company may need to procure funds in addition to the amount raised in the Offering. There is no guarantee the Company will be able to raise such funds on acceptable terms or at all. If we are not able to raise sufficient capital in the future, we may not be able to execute our business plan, our continued operations will be in jeopardy and we may be forced to cease operations and sell or otherwise transfer all or substantially all of our remaining assets, which could cause an Investor to lose all or a portion of their investment.

'''We may face potential difficulties in obtaining capital.'''

We may have difficulty raising needed capital in the future as a result of, among other factors, our lack of revenues from sales, as well as the inherent business risks associated with our Company and present and future market conditions. We will require additional funds to execute our business strategy and conduct our operations. If adequate funds are unavailable, we may be required to delay, reduce the scope of or eliminate one or more of our research, development or commercialization programs, product launches or marketing efforts, any of which may materially harm our business, financial condition and results of operations.

'''We may not have enough authorized capital stock to issue shares of common stock to investors upon the conversion of any security convertible into shares of our common stock, including the Securities.'''

Currently, our authorized capital stock consists of 20,000,000 shares of common stock, of which 10,122,191 shares of common stock are issued and outstanding. Unless we increase our authorized capital stock, we may not have enough authorized common stock to be able to obtain funding by issuing shares of our common stock or securities convertible into shares of our common stock. We may also not have enough authorized capital stock to issue shares of common stock to investors upon the conversion of any security convertible into shares of our common stock, including the Securities.

'''We may implement new lines of business or offer new products and services within existing lines of business.'''

As an early-stage company, we may implement new lines of business at any time. There are substantial risks and uncertainties associated with these efforts, particularly in instances where the markets are not fully developed. In developing and marketing new lines of business and/or new products and services, we may invest significant time and resources. Initial timetables for the introduction and development of new lines of business and/or new products or services may not be achieved, and price and profitability targets may not prove feasible. We may not be successful in introducing new products and services in response to industry trends or developments in technology, or those new products may not achieve market acceptance. As a result, we could lose business, be forced to price products and services on less advantageous terms to retain or attract clients or be subject to cost increases. As a result, our business, financial condition or results of operations may be adversely affected.

'''We rely on other companies to provide components and services for our products.'''

We depend on suppliers and contractors to meet our contractual obligations to our customers and conduct our operations. Our ability to meet our obligations to our customers may be adversely affected if suppliers or contractors do not provide the agreed-upon supplies or perform the agreed-upon services in compliance with customer requirements and in a timely and cost-effective manner. Likewise, the quality of our products may be adversely impacted if companies to whom we delegate manufacture of major components or subsystems for our products, or from whom we acquire such items, do not provide components which meet required specifications and perform to our and our customers’ expectations. Our suppliers may be unable to quickly recover from natural disasters and other events beyond their control and may be subject to additional risks such as financial problems that limit their ability to conduct their operations. The risk of these adverse effects may be greater in circumstances where we rely on only one or two contractors or suppliers for a particular component. Our products may utilize custom components available from only one source. Continued availability of those components at acceptable prices, or at all, may be affected for any number of reasons, including if those suppliers decide to concentrate on the production of common components instead of components customized to meet our requirements. The supply of components for a new or existing product could be delayed or constrained, or a key manufacturing vendor could delay shipments of completed products to us adversely affecting our business and results of operations.

'''We rely on various intellectual property rights, including trademarks, in order to operate our business.'''

The Company relies on certain intellectual property rights to operate its business. The Company’s intellectual property rights may not be sufficiently broad or otherwise may not provide us a significant competitive advantage. In addition, the steps that we have taken to maintain and protect our intellectual property may not prevent it from being challenged, invalidated, circumvented or designed-around, particularly in countries where intellectual property rights are not highly developed or protected. In some circumstances, enforcement may not be available to us because an infringer has a dominant intellectual property position or for other business reasons, or countries may require compulsory licensing of our intellectual property. Our failure to obtain or maintain intellectual property rights that convey competitive advantage, adequately protect our intellectual property or detect or prevent circumvention or unauthorized use of such property, could adversely impact our competitive position and results of operations. We also rely on nondisclosure and noncompetition agreements with employees, consultants and other parties to protect, in part, trade secrets and other proprietary rights. There can be no assurance that these agreements will adequately protect our trade secrets and other proprietary rights and will not be breached, that we will have adequate remedies for any breach, that others will not independently develop substantially equivalent proprietary information or that third parties will not otherwise gain access to our trade secrets or other proprietary rights. As we expand our business, protecting our intellectual property will become increasingly important. The protective steps we have taken may be inadequate to deter our competitors from using our proprietary information. In order to protect or enforce our patent rights, we may be required to initiate litigation against third parties, such as infringement lawsuits. Also, these third parties may assert claims against us with or without provocation. These lawsuits could be expensive, take significant time and could divert management’s attention from other business concerns. The law relating to the scope and validity of claims in the technology field in which we operate is still evolving and, consequently, intellectual property positions in our industry are generally uncertain. We cannot assure you that we will prevail in any of these potential suits or that the damages or other remedies awarded, if any, would be commercially valuable.

'''The Company’s success depends on the experience and skill of the board of directors, its executive officers and key employees.'''

We are dependent on our board of directors, executive officers and key employees. These persons may not devote their full time and attention to the matters of the Company. The loss of our board of directors, executive officers and key employees could harm the Company’s business, financial condition, cash flow and results of operations.

'''Although dependent on certain key personnel, the Company does not have any key person life insurance policies on any such people.'''

We are dependent on certain key personnel in order to conduct our operations and execute our business plan, however, the Company has not purchased any insurance policies with respect to those individuals in the event of their death or disability. Therefore, if any of these personnel die or become disabled, the Company will not receive any compensation to assist with such person’s absence. The loss of such person could negatively affect the Company and our operations. We have no way to guarantee key personnel will stay with the Company, as many states do not enforce non-competition agreements, and therefore acquiring key man insurance will not ameliorate all of the risk of relying on key personnel.

'''Damage to our reputation could negatively impact our business, financial condition and results of operations.'''

Our reputation and the quality of our brand are critical to our business and success in existing markets, and will be critical to our success as we enter new markets. Any incident that erodes consumer loyalty for our brand could significantly reduce its value and damage our business. We may be adversely affected by any negative publicity, regardless of its accuracy. Also, there has been a marked increase in the use of social media platforms and similar devices, including blogs, social media websites and other forms of internet-based communications that provide individuals with access to a broad audience of consumers and other interested persons. The availability of information on social media platforms is virtually immediate as is its impact. Information posted may be adverse to our interests or may be inaccurate, each of which may harm our performance, prospects or business. The harm may be immediate and may disseminate rapidly and broadly, without affording us an opportunity for redress or correction.

'''Our business could be negatively impacted by cyber security threats, attacks and other disruptions.'''

We continue to face advanced and persistent attacks on our information infrastructure where we manage and store various proprietary information and sensitive/confidential data relating to our operations. These attacks may include sophisticated malware (viruses, worms, and other malicious software programs) and phishing emails that attack our products or otherwise exploit any security vulnerabilities. These intrusions sometimes may be zero-day malware that are difficult to identify because they are not included in the signature set of commercially available antivirus scanning programs. Experienced computer programmers and hackers may be able to penetrate our network security and misappropriate or compromise our confidential information or that of our customers or other third-parties, create system disruptions, or cause shutdowns. Additionally, sophisticated software and applications that we produce or procure from third-parties may contain defects in design or manufacture, including “bugs” and other problems that could unexpectedly interfere with the operation of the information infrastructure. A disruption, infiltration or failure of our information infrastructure systems or any of our data centers as a result of software or hardware malfunctions, computer viruses, cyber-attacks, employee theft or misuse, power disruptions, natural disasters or accidents could cause breaches of data security, loss of critical data and performance delays, which in turn could adversely affect our business.

'''Security breaches of confidential customer information, in connection with our electronic processing of credit and debit card transactions, or confidential employee information may adversely affect our business.'''

Our business requires the collection, transmission and retention of personally identifiable information, in various information technology systems that we maintain and in those maintained by third parties with whom we contract to provide services. The integrity and protection of that data is critical to us. The information, security and privacy requirements imposed by governmental regulation are increasingly demanding. Our systems may not be able to satisfy these changing requirements and customer and employee expectations, or may require significant additional investments or time in order to do so. A breach in the security of our information technology systems or those of our service providers could lead to an interruption in the operation of our systems, resulting in operational inefficiencies and a loss of profits. Additionally, a significant theft, loss or misappropriation of, or access to, customers’ or other proprietary data or other breach of our information technology systems could result in fines, legal claims or proceedings.

'''The use of individually identifiable data by our business, our business associates and third parties is regulated at the state, federal and international levels.'''

The regulation of individual data is changing rapidly, and in unpredictable ways. A change in regulation could adversely affect our business, including causing our business model to no longer be viable. Costs associated with information security – such as investment in technology, the costs of compliance with consumer protection laws and costs resulting from consumer fraud – could cause our business and results of operations to suffer materially. Additionally, the success of our online operations depends upon the secure transmission of confidential information over public networks, including the use of cashless payments. The intentional or negligent actions of employees, business associates or third parties may undermine our security measures. As a result, unauthorized parties may obtain access to our data systems and misappropriate confidential data. There can be no assurance that advances in computer capabilities, new discoveries in the field of cryptography or other developments will prevent the compromise of our customer transaction processing capabilities and personal data. If any such compromise of our security or the security of information residing with our business associates or third parties were to occur, it could have a material adverse effect on our reputation, operating results and financial condition. Any compromise of our data security may materially increase the costs we incur to protect against such breaches and could subject us to additional legal risk.

'''The Company is not subject to Sarbanes-Oxley regulations and may lack the financial controls and procedures of public companies.'''

The Company may not have the internal control infrastructure that would meet the standards of a public company, including the requirements of the Sarbanes Oxley Act of 2002. As a privately-held (non-public) Company, the Company is currently not subject to the Sarbanes Oxley Act of 2002, and its financial and disclosure controls and procedures reflect its status as a development stage, non-public company. There can be no guarantee that there are no significant deficiencies or material weaknesses in the quality of the Company's financial and disclosure controls and procedures. If it were necessary to implement such financial and disclosure controls and procedures, the cost to the Company of such compliance could be substantial and could have a material adverse effect on the Company’s results of operations.

'''We operate in a highly regulated environment, and if we are found to be in violation of any of the federal, state, or local laws or regulations applicable to us, our business could suffer.'''

We are also subject to a wide range of federal, state, and local laws and regulations, such as local licensing requirements, and retail financing, debt collection, consumer protection, environmental, health and safety, creditor, wage-hour, anti-discrimination, whistleblower and other employment practices laws and regulations and we expect these costs to increase going forward. The violation of these or future requirements or laws and regulations could result in administrative, civil, or criminal sanctions against us, which may include fines, a cease and desist order against the subject operations or even revocation or suspension of our license to operate the subject business. As a result, we have incurred and will continue to incur capital and operating expenditures and other costs to comply with these requirements and laws and regulations.

The Company is currently controlled by a one-person board of directors appointed by the holders of the Company's capital stock who together hold 79% of the outstanding capital stock of the Company. Subject to any fiduciary duties owed to the other owners or investors under Delaware law, these majority owners may be able to exercise significant influence through their board appointments. The board of directors is responsible for approving significant Company transactions, and will have significant control over the Company's budget, management and policies. These owners may have interests that are different from yours. For example, these owners may support proposals and actions with which you may disagree. The concentration of ownership and board control could delay or prevent a change in control of the Company or otherwise discourage a potential acquirer from attempting to obtain control of the Company, which in turn could reduce the price potential investors are willing to pay for the Company. In addition, these owners could use their board influence to maintain the Company's existing management, delay or prevent changes in control of the Company, or support or reject other management and board proposals that are subject to stockholder approval.

The Company has received a loan from Joseph Blanch, who is an officer, director, and a major holder of the outstanding equity interests in the Company. Such transaction is not the result of an arm's length negotiation, and it is possible that the Company could have conducted a similar transaction with a third party, on more favorable terms. Please see the section entitled "Transactions with Related Persons and Conflicts of Interest" for further details.

Recruiting and retaining highly qualified personnel is critical to our success. These demands may require us to hire additional personnel and will require our existing management personnel to develop additional expertise. We face intense competition for personnel. The failure to attract and retain personnel or to develop such expertise could delay or halt the development and commercialization of our product candidates. If we experience difficulties in hiring and retaining personnel in key positions, we could suffer from delays in product development, loss of customers and sales and diversion of management resources, which could adversely affect operating results. Our consultants and advisors may be employed by third parties and may have commitments under consulting or advisory contracts with third parties that may limit their availability to us.

Significant judgment is required in determining our provision for income taxes and other tax liabilities. In the ordinary course of our business, there are many transactions and calculations where the ultimate tax determination is uncertain. Although we believe that our tax estimates are reasonable: (i) there is no assurance that the final determination of tax audits or tax disputes will not be different from what is reflected in our income tax provisions, expense amounts for non-income based taxes and accruals and (ii) any material differences could have an adverse effect on our financial position and results of operations in the period or periods for which determination is made.

In certain instances, we rely on single or limited service providers and outsourcing vendors around the world because the relationship is advantageous due to quality, price, or lack of alternative sources. If production or service was interrupted and we were not able to find alternate third-party providers, we could experience disruptions in operations including higher re-engineering costs. If outsourcing services are interrupted or not performed or the performance is poor, this could impact our ability to process, record and report transactions with our customers and other constituents. Such interruptions in the provision of services could result in our inability to meet customer demand, damage our reputation and customer relationships and adversely affect our business.

The protective steps we have taken may be inadequate to deter our competitors from using our proprietary information. In order to protect or enforce our patent rights, we may be required to initiate litigation against third parties, such as infringement lawsuits. Also, these third parties may assert claims against us with or without provocation. These lawsuits could be expensive, take significant time and could divert management's attention from other business concerns. The law relating to the scope and validity of claims in the technology field in which we operate is still evolving and, consequently, intellectual property positions in our industry are generally uncertain. We cannot assure you that we will prevail in any of these potential suits or that the damages or other remedies awarded, if any, would be commercially valuable.

Any dispute or litigation regarding patents or other intellectual property could be costly and time-consuming due to the complexity of our technology and the uncertainty of intellectual property litigation and could divert our management and key personnel from our business operations. A claim of intellectual property infringement could force us to enter into a costly or restrictive license agreement, which might not be available under acceptable terms or at all, could require us to redesign our products, which would be costly and time-consuming, and/or could subject us to an injunction against development and sale of certain of our products or services. We may have to pay substantial damages, including damages for past infringement if it is ultimately determined that our product candidates infringe a third party's proprietary rights. Even if these claims are without merit, defending a lawsuit takes significant time, may be expensive and may divert management' s attention from other business concerns. Any public announcements related to litigation or interference proceedings initiated or threatened against as could cause our business to be harmed. Our intellectual property portfolio may not be useful in asserting a counterclaim, or negotiating a license, in response to a claim of intellectual property infringement. In certain of our businesses, we rely on third party intellectual property licenses and we cannot ensure that these licenses will be available to us in the future on favorable terms or at all.

We seek to maintain, extend, and expand our brand image through marketing investments, including advertising and consumer promotions, and product innovation. Increasing attention on marketing could adversely affect our brand image. It could also lead to stricter regulations and greater scrutiny of marketing practices or more generally of our business. Existing or increased legal or regulatory restrictions on our advertising, consumer promotions and marketing, or our response to those restrictions, could limit our efforts to maintain, extend and expand our brands. Moreover, adverse publicity about regulatory or legal action against us could damage our reputation and brand image, undermine our customers' confidence and reduce longterm demand for our products, even if the regulatory or legal action is unfounded or not material to our operations.

In addition, our success in maintaining, extending, and expanding our brand image depends on our ability to adapt to a rapidly changing media environment. We increasingly rely on social media and online dissemination of advertising campaigns. The growing use of social and digital media increases the speed and extent that information or misinformation and opinions can be shared. Negative posts or comments about us, our brands or our products on social or digital media, whether or not valid, could seriously damage our brands and reputation. If we do not establish, maintain, extend and expand our brand image, then our product sales, financial condition and results of operations could be adversely affected.

Consumer preferences may result in the need for our products to change continually. Our success depends on our ability to predict, identify, and interpret the tastes and habits of consumers and to offer products that appeal to consumer preferences. If we do not offer products that appeal to consumers, our sales and market share will decrease. We must distinguish between short-term fads, mid-term trends, and long-term changes in consumer preferences. If we do not accurately predict which shifts in consumer preferences will be long-term, or if we fail to introduce new and improved products to satisfy those preferences, our sales could decline. If we fail to expand our product offerings successfully across product categories, or if we do not rapidly develop products in faster growing and more profitable categories, demand for our products could decrease, which could materially and adversely affect our product sales, financial condition, and results of operations.

In addition, achieving growth depends on our successful development, introduction, and marketing of innovative new products and line extensions. Successful innovation depends on our ability to correctly anticipate customer and consumer acceptance, to obtain, protect and maintain necessary intellectual property rights, and to avoid infringing the intellectual property rights of others and failure to do so could compromise our competitive position and adversely impact our business.

The Company is subject to legislation and regulation at the federal and local levels and, in some instances, at the state level. We expect that court actions and regulatory proceedings will continue to refine our rights and obligations under applicable federal, state and local laws, which cannot be predicted. Modifications to existing requirements or imposition of new requirements or limitations could have an adverse effect on our business.

'''State and federal securities laws are complex, and the Company could potentially be found to have not complied with all relevant state and federal securities law in prior offerings of securities.''' 

The Company has conducted previous offerings of securities and may not have complied with all relevant state and federal securities laws. If a court or regulatory body with the required jurisdiction ever concluded that the Company may have violated state or federal securities laws, any such violation could result in the Company being required to offer rescission rights to investors in such offering. If such investors exercised their rescission rights, the Company would have to pay to such investors an amount of funds equal to the purchase price paid by such investors plus interest from the date of any such purchase. No assurances can be given the Company will, if it is required to offer such investors a rescission right, have sufficient funds to pay the prior investors the amounts required or that proceeds from this Offering would not be used to pay such amounts.

In addition, if the Company violated federal or state securities laws in connection with a prior offering and/or sale of its securities, federal or state regulators could bring an enforcement, regulatory and/or other legal action against the Company which, among other things, could result in the Company having to pay substantial fines and be prohibited from selling securities in the future.

'''The U.S. Securities and Exchange Commission does not pass upon the merits of the Securities or the terms of the Offering, nor does it pass upon the accuracy or completeness of any Offering document or literature.'''

You should not rely on the fact that our Form C is accessible through the U.S. Securities and Exchange Commission’s EDGAR filing system as an approval, endorsement or guarantee of compliance as it relates to this Offering. The U.S. Securities and Exchange Commission has not reviewed this Form C, nor any document or literature related to this Offering.

'''Neither the Offering nor the Securities have been registered under federal or state securities laws.'''

No governmental agency has reviewed or passed upon this Offering or the Securities. Neither the Offering nor the Securities have been registered under federal or state securities laws. Investors will not receive any of the benefits available in registered offerings, which may include access to quarterly and annual financial statements that have been audited by an independent accounting firm. Investors must therefore assess the adequacy of disclosure and the fairness of the terms of this Offering based on the information provided in this Form C and the accompanying exhibits.

'''The Company's management may have broad discretion in how the Company uses the net proceeds of the Offering.'''

Unless the Company has agreed to a specific use of the proceeds from the Offering, the Company’s management will have considerable discretion over the use of proceeds from the Offering. You may not have the opportunity, as part of your investment decision, to assess whether the proceeds are being used appropriately.

'''The Company has the right to limit individual Investor commitment amounts based on the Company’s determination of an Investor’s sophistication.'''

The Company may prevent any Investor from committing more than a certain amount in this Offering based on the Company’s determination of the Investor’s sophistication and ability to assume the risk of the investment. This means that your desired investment amount may be limited or lowered based solely on the Company’s determination and not in line with relevant investment limits set forth by the Regulation CF rules. This also means that other Investors may receive larger allocations of the Offering based solely on the Company’s determination.

'''The Company has the right to extend the Offering Deadline.'''

The Company may extend the Offering Deadline beyond what is currently stated herein. This means that your investment may continue to be held in escrow while the Company attempts to raise the Target Offering Amount even after the Offering Deadline stated herein is reached. While you have the right to cancel your investment in the event the Company extends the Offering Deadline, if you choose to reconfirm your investment, your investment will not be accruing interest during this time and will simply be held until such time as the new Offering Deadline is reached without the Company receiving the Target Offering Amount, at which time it will be returned to you without interest or deduction, or the Company receives the Target Offering Amount, at which time it will be released to the Company to be used as set forth herein. Upon or shortly after the release of such funds to the Company, the Securities will be issued and distributed to you.

'''The Company may also end the Offering early.''' 

If the Target Offering Amount is met after 21 calendar days, but before the Offering Deadline, the Company can end the Offering by providing notice to Investors at least 5 business days prior to the end of the Offering. This means your failure to participate in the Offering in a timely manner, may prevent you from being able to invest in this Offering – it also means the Company may limit the amount of capital it can raise during the Offering by ending the Offering early.

'''The Company has the right to conduct multiple closings during the Offering.''' 

If the Company meets certain terms and conditions, an intermediate close of the Offering can occur, which will allow the Company to draw down on seventy percent (70%) of the proceeds committed and captured in the Offering during the relevant period. The Company may choose to continue the Offering thereafter. Investors should be mindful that this means they can make multiple investment commitments in the Offering, which may be subject to different cancellation rights. For example, if an intermediate close occurs and later a material change occurs as the Offering continues, Investors whose investment commitments were previously closed upon will not have the right to re-confirm their investment as it will be deemed to have been completed prior to the material change.

'''The Securities will not be freely tradable under the Securities Act until one year from the initial purchase date. Although the Securities may be tradable under federal securities law, state securities regulations may apply, and each Investor should consult with their attorney.'''

You should be aware of the long-term nature of this investment. There is not now and likely will not ever be a public market for the Securities. Because the Securities have not been registered under the Securities Act or under the securities laws of any state or foreign jurisdiction, the Securities have transfer restrictions and cannot be resold in the United States except pursuant to Rule 501 of Regulation CF. It is not currently contemplated that registration under the Securities Act or other securities laws will be effected. Limitations on the transfer of the Securities may also adversely affect the price that you might be able to obtain for the Securities in a private sale. Investors should be aware of the long-term nature of their investment in the Company. Each Investor in this Offering will be required to represent that they are purchasing the Securities for their own account, for investment purposes and not with a view to resale or distribution thereof.

'''Investors will not have voting rights, even upon conversion of the Securities and will grant a third-party nominee broad power and authority to act on their behalf.'''

In connection with investing in this Offering to purchase a Crowd SAFE ((Simple Agreement for Future Equity) investors will designate Republic Investment Services LLC (f/k/a NextSeed Services, LLC) (“Nominee”) to act on their behalf as agent and proxy in all respects. The Nominee will be entitled, among other things, to exercise any voting rights (if any) conferred upon the holder of a Crowd SAFE or any securities acquired upon their conversion, to execute on behalf of an investor all transaction documents related to the transaction or other corporate event causing the conversion of the Crowd SAFE, and as part of the conversion process the Nominee has the authority to open an account in the name of a qualified custodian, of the Nominee’s sole discretion, to take custody of any securities acquired upon conversion of the Crowd SAFE. Thus, by participating in the Offering, investors will grant broad discretion to a third party (the Nominee and its agents) to take various actions on their behalf, and investors will essentially not be able to vote upon matters related to the governance and affairs of the Company nor take or effect actions that might otherwise be available to holders of the Crowd SAFE and any securities acquired upon their conversion. Investors should not participate in the Offering unless he, she or it is willing to waive or assign certain rights that might otherwise be afforded to a holder of the Crowd SAFE to the Nominee and grant broad authority to the Nominee to take certain actions on behalf of the investor, including changing title to the Security.

'''Investors will not become equity holders until the Company decides to convert the Securities into “CF Shadow Securities” (the type of equity securities issuable upon conversion of the Securities) or until there is a change of control or sale of substantially all of the Company’s assets.'''

Investors will not have an ownership claim to the Company or to any of its assets or revenues for an indefinite amount of time and depending on when and how the Securities are converted, the Investors may never become equity holders of the Company. Investors will not become equity holders of the Company unless the Company receives a future round of financing great enough to trigger a conversion and the Company elects to convert the Securities into CF Shadow Securities. The Company is under no obligation to convert the Securities into CF Shadow Securities. In certain instances, such as a sale of the Company or substantially all of its assets, an initial public offering or a dissolution or bankruptcy, the Investors may only have a right to receive cash, to the extent available, rather than equity in the Company. Further, the Investor may never become an equity holder, merely a beneficial owner of an equity interest, should the Company or the Nominee decide to move the Crowd SAFE or the securities issuable thereto into a custodial relationship.

'''Investors will not have voting rights, even upon conversion of the Securities into CF Shadow Securities.''' 

Investors will not have the right to vote upon matters of the Company even if and when their Securities are converted into CF Shadow Securities (the occurrence of which cannot be guaranteed). Upon such conversion, the CF Shadow Securities will have no voting rights and, in circumstances where a statutory right to vote is provided by state law, the CF Shadow Security holders or the party holding the CF Shadow Securities on behalf of the Investors are required to enter into a proxy agreement with its designee to vote their CF Shadow Securities with the majority of the holder(s) of the securities issued in the round of equity financing that triggered the conversion right. For example, if the Securities are converted in connection with an offering of Series B Preferred Stock, Investors would directly or beneficially receive CF Shadow Securities in the form of shares of Series B-CF Shadow Preferred Stock and such shares would be required to be subject to a proxy that allows a designee to vote their shares of Series B-CF Shadow Preferred Stock consistent with the majority of the Series B Preferred Stockholders. Thus, Investors will essentially never be able to vote upon any matters of the Company unless otherwise provided for by the Company.

'''Investors will not be entitled to any inspection or information rights other than those required by law.'''

Investors will not have the right to inspect the books and records of the Company or to receive financial or other information from the Company, other than as required by law. Other security holders of the Company may have such rights. Regulation CF requires only the provision of an annual report on Form C and no additional information. Additionally, there are numerous methods by which the Company can terminate annual report obligations, resulting in no information rights, contractual, statutory or otherwise, owed to Investors. This lack of information could put Investors at a disadvantage in general and with respect to other security holders, including certain security holders who have rights to periodic financial statements and updates from the Company such as quarterly unaudited financials, annual projections and budgets, and monthly progress reports, among other things.

'''Investors will be unable to declare the Security in “default” and demand repayment.'''

Unlike convertible notes and some other securities, the Securities do not have any “default” provisions upon which Investors will be able to demand repayment of their investment. The Company has ultimate discretion as to whether or not to convert the Securities upon a future equity financing and Investors have no right to demand such conversion. Only in limited circumstances, such as a liquidity event, may Investors demand payment and even then, such payments will be limited to the amount of cash available to the Company.

'''The Company may never elect to convert the Securities or undergo a liquidity event and Investors may have to hold the Securities indefinitely.'''

The Company may never conduct a future equity financing or elect to convert the Securities if such future equity financing does occur. In addition, the Company may never undergo a liquidity event such as a sale of the Company or an initial public offering. If neither the conversion of the Securities nor a liquidity event occurs, Investors could be left holding the Securities in perpetuity. The Securities have numerous transfer restrictions and will likely be highly illiquid, with no secondary market on which to sell them. The Securities are not equity interests, have no ownership rights, have no rights to the Company’s assets or profits and have no voting rights or ability to direct the Company or its actions.

'''Equity securities acquired upon conversion of the Securities may be significantly diluted as a consequence of subsequent equity financings.'''

The Company’s equity securities will be subject to dilution. The Company intends to issue additional equity to employees and third-party financing sources in amounts that are uncertain at this time, and as a consequence holders of equity securities resulting from the conversion of the Securities will be subject to dilution in an unpredictable amount. Such dilution may reduce the Investor’s control and economic interests in the Company.

The amount of additional financing needed by the Company will depend upon several contingencies not foreseen at the time of this Offering. Generally, additional financing (whether in the form of loans or the issuance of other securities) will be intended to provide the Company with enough capital to reach the next major corporate milestone. If the funds received in any additional financing are not sufficient to meet the Company’s needs, the Company may have to raise additional capital at a price unfavorable to their existing investors, including the holders of the Securities. The availability of capital is at least partially a function of capital market conditions that are beyond the control of the Company. There can be no assurance that the Company will be able to accurately predict the future capital requirements necessary for success or that additional funds will be available from any source. Failure to obtain financing on favorable terms could dilute or otherwise severely impair the value of the Securities.

'''Equity securities issued upon conversion of the Securities may be substantially different from other equity securities offered or issued by the Company at the time of conversion.'''

In the event the Company decides to exercise the conversion right, the Company will convert the Securities into equity securities that are materially different from the equity securities being issued to new investors at the time of conversion in many ways, including, but not limited to, liquidation preferences, dividend rights, or anti-dilution protection. Additionally, any equity securities issued at the First Equity Financing Price (as defined in the Crowd SAFE agreement) shall have only such preferences, rights, and protections in proportion to the First Equity Financing Price and not in proportion to the price per share paid by new investors receiving the equity securities. Upon conversion of the Securities, the Company may not provide the holders of such Securities with the same rights, preferences, protections, and other benefits or privileges provided to other investors of the Company.

The forgoing paragraph is only a summary of a portion of the conversion feature of the Securities; it is not intended to be complete, and is qualified in its entirety by reference to the full text of the Crowd SAFE agreement, which is attached as Exhibit C.

'''There is no present market for the Securities and we have arbitrarily set the price.'''

The Offering price was not established in a competitive market. We have arbitrarily set the price of the Securities with reference to the general status of the securities market and other relevant factors. The Offering price for the Securities should not be considered an indication of the actual value of the Securities and is not based on our asset value, net worth, revenues or other established criteria of value. We cannot guarantee that the Securities can be resold at the Offering price or at any other price.

'''In the event of the dissolution or bankruptcy of the Company, Investors will not be treated as debt holders and therefore are unlikely to recover any proceeds.'''

In the event of the dissolution or bankruptcy of the Company, the holders of the Securities that have not been converted will be entitled to distributions as described in the Securities. This means that such holders will only receive distributions once all of the creditors and more senior security holders, including any holders of preferred stock, have been paid in full. Neither holders of the Securities nor holders of CF Shadow Securities can be guaranteed any proceeds in the event of the dissolution or bankruptcy of the Company.

'''While the Securities provide mechanisms whereby holders of the Securities would be entitled to a return of their purchase amount upon the occurrence of certain events, if the Company does not have sufficient cash on hand, this obligation may not be fulfilled.'''

Upon the occurrence of certain events, as provided in the Securities, holders of the Securities may be entitled to a return of the principal amount invested. Despite the contractual provisions in the Securities, this right cannot be guaranteed if the Company does not have sufficient liquid assets on hand. Therefore, potential Investors should not assume a guaranteed return of their investment amount.

'''There is no guarantee of a return on an Investor’s investment.'''

There is no assurance that an Investor will realize a return on their investment or that they will not lose their entire investment. For this reason, each Investor should read this Form C and all exhibits carefully and should consult with their attorney and business advisor prior to making any investment decision.
[[Category:Thesis]]
[[Category:Equities]]

__INDEX__
@@ Line 1: / Line 1: @@
 '''The ultimate snack container that's literally brain-changing for kids'''
-[[File:Gobelogo.png|thumb|200x200px]]
 == Summary ==
@@ Line 11: / Line 10: @@
 == Problem ==
-=== Feeding young kids is a stressful experience ===
+== Feeding young kids is a stressful experience ==
-[[File:Edddf028665b6fe6c46fb4ffb4915c93225182c8.png]]
+Most parents can relate to the Rule of Three: for every 3 meals they give their toddler, the child will eat one, play with one, and ignore one.
-Most parents can relate to the '''Rule of Three:''' for every 3 meals they give their toddler, the child will '''eat one, play with one, and ignore one.'''
+Combine that with accidental spills and messes, rapidly changing tastes, and frequent power struggles; feeding young children becomes a daily struggle for millions of parents. GoBe provides them with tools to create more positive feeding experiences for both the parent and the child.
-Combine that with accidental spills and messes, rapidly changing tastes, and frequent power struggles; feeding young children becomes a daily struggle for millions of parents. GoBe provides them with tools to '''create more positive feeding experiences''' for both the parent and the child.
 == Solution ==
-=== A solution kids love, backed by science ===
+== A solution kids love, backed by science ==
-[[File:E8d65f41e4b2cdb753f6d95b33ba7df9b2855116.png]]
 The GoBe Snack Spinner is more than just a fun snack container.
-Decades of extensive research shows that '''choice and autonomy''' are key to children forming a positive relationship with food; in turn guarding against future eating disorders and obesity.
+Decades of extensive research shows that choice and autonomy are key to children forming a positive relationship with food; in turn guarding against future eating disorders and obesity.
-The GoBe Snack Spinner makes this possible by creating a '''division of responsibilities''' when it comes to food. With GoBe, the '''parent provides''' and the '''child decides.'''
+The GoBe Snack Spinner makes this possible by creating a division of responsibilities when it comes to food. With GoBe, the parent provides and the child decides.
-We’ve heard from thousands of parents that the GoBe snack spinner has helped their child become a more competent eater. We're excited to use this same design philosophy to launch several '''new products''' this year and next.
+We’ve heard from thousands of parents that the GoBe snack spinner has helped their child become a more competent eater. We're excited to use this same design philosophy to launch several new products this year and next.
 == Product ==
-'''So much more than a Snack Spinner'''
+== So much more than a Snack Spinner ==
 === Product Timeline ===
 After hundreds of conversations with our customers, GoBe is expanding beyond snack time.
-Every new GoBe product is designed to be '''fun, fascinating, simple, and colorful.''' Using them feels like playing, and there is intrinsic reward to every choice the child makes.
+Every new GoBe product is designed to be fun, fascinating, simple, and colorful. Using them feels like playing, and there is intrinsic reward to every choice the child makes.
-[[File:26cf7b6f19107387a4bdf4f2385240b0304c3bec.png]]
-[[File:6a2d46e33e28bc14dc1d9ffc2927873fd1454add.png]]
-[[File:D021ed4219aaa0b5f8313ad25e1a301bafd6555.png]]
-[[File:429c4db1122f73b99cc56517f5910167f79f64.png]]
-[[File:143f8176b7a924de65ec6893180464efebb300ed.png]]
-[[File:3ce096415abf8594a3111d5e97b7142ef318fc56.png]]
-And in case you were curious, every GoBe product is '''patent protected.'''
+And in case you were curious, every GoBe product is patent protected.
 == Traction ==
-=== $2.9M in revenue to date ===
+== $2.9M in revenue to date ==
-[[File:Fc9fa7dfb51aae0780485f85df7d354ee2472d9.png]]
+GoBe is trending up! In our first year we had a revenue of $193,000, which more than tripled in 2020. Over the last three years sales have continued to trend up, and we are currently on track to do $3.8M in revenue for the year 2022 alone.*
-GoBe is trending up! In our first year we had a revenue of $193,000, which more than '''tripled''' in 2020. Over the last three years sales have continued to trend up, and we are currently on track to do '''$3.8M in revenue''' for the year 2022 alone.*
+The GoBe community has grown to over 100,000 happy customers. Over 80% of customers recommend GoBe to their friends.
-The GoBe community has grown to over '''100,000 happy customers.''' Over 80% of customers recommend GoBe to their friends.
+<nowiki>*</nowiki> ''Click here for important information regarding Financial Projections'' ''which are not guaranteed.''
 == Customers ==
-=== We have the best customers ever! ===
+== We have the best customers ever! ==
-[[File:A6c80500e4e0dae4f62cd65b482a0689175f1ed.png]]
+Our customers are parents who love their kids. They value our toddler-resistant products and tell us the GoBe eliminates the mess and stress of feeding their children.
-Our customers are '''parents who love their kids'''. They value our toddler-resistant products and tell us the GoBe eliminates the mess and stress of feeding their children.
-Our Snack Spinner has been called a ‘must have’ by moms and dads since our launch, and it has thousands of reviews with an average '''4.5 star rating on Amazon.''' We have hundreds of rave reviews that show how the GoBe develops '''fine motor skills''',  eliminates snack-time negotiations, and encourages picky eaters to try something new.
+Our Snack Spinner has been called a ‘must have’ by moms and dads since our launch, and it has thousands of reviews with an average 4.5 star rating on Amazon. We have hundreds of rave reviews that show how the GoBe develops fine motor skills,  eliminates snack-time negotiations, and encourages picky eaters to try something new.
-[[File:Fd999b82ddbdd1268b766109a97114176e582ea9.png]]
 == Business model ==
-=== 6000 stores in 3 years ===
+== 6000 stores in 3 years ==
-[[File:1c5697bfcc1a2a058aedf70c98cbfe25f8911081.png]]
+In addition to consistent online growth, our partnership with the Legacy Retail has facilitated exciting opportunities with all four retail giants: Sam's Club, Walmart, Costco, and Target.
-In addition to consistent online growth, our partnership with the Legacy Retail has facilitated exciting opportunities with all four retail giants: '''Sam's Club, Walmart, Costco, and Target.'''
+Since December 2021 we have been flying off the shelves in over 600 Sam's Club locations nationwide. We have verbal commitments from Walmart to launch an in store test this summer, and the Snack Spinner is expected to be available on target.com by Fall 2022. Costco is reviewing the Snack Spinner as we speak.
-Since December 2021 we have been '''flying off the shelves''' in over 600 Sam's Club locations nationwide. We have verbal commitments from Walmart to launch an in store test this summer, and the Snack Spinner is expected to be available on target.com by Fall 2022. Costco is reviewing the Snack Spinner as we speak.
+Current places: Sam's Club, Amazon, gobe.co, hundreds of individual children's boutiques Nationwide.
-'''Current places:''' Sam's Club, Amazon, gobe.co, hundreds of individual children's boutiques Nationwide.
+Future places: Target, Costco, Walmart
-'''Future places:''' Target, Costco, Walmart
 == Market ==
-=== A disruptive solution in a $250B market ===
+== A disruptive solution in a $250B market ==
-[[File:5ee91c4b6283d3a4c5da05654ab071875634c684.png]]
+With approximately 60% year over year growth, we are on track to becoming an important player in the food container market, valued at $250B+.
-With approximately '''60% year over year growth''', we are on track to becoming an important player in the food container market, '''valued at $250B+.'''
+Now more than ever before, parents are investing in high quality products that ease parenting stress and benefit their child's development. GoBe checks all the boxes.
-Now more than ever before, parents are investing in high quality products that ease parenting stress and benefit their child's development. '''GoBe checks all the boxes.'''
 == Competition ==
-=== The superior snack container ===
+== The superior snack container ==
-In a market of stagnant solutions, GoBe has developed a superior product that '''both parents and children love to use.'''
+In a market of stagnant solutions, GoBe has developed a superior product that both parents and children love to use.
-The Snack Spinner can handle a huge variety of snacks, is durable, and '''promotes play, choice, and healthy habits.'''
+The Snack Spinner can handle a huge variety of snacks, is durable, and promotes play, choice, and healthy habits.
-We’ve seen '''incredible''' '''traction''' against competitors such as Munchkin and industry giants like Tupperware and Ziploc.
+We’ve seen incredible traction against competitors such as Munchkin and industry giants like Tupperware and Ziploc.
-[[File:457a46854315e3113f508d84161e9b80d838ea7.png]]
 == Vision and strategy ==
-=== $400M exit target with a 50x return* ===
+== $400M exit target with a 50x return* ==
-[[File:B8c5f5d106d915d5ac96461e563bc2f34b8a0a9a.png]]
+Invest in GoBe today and become a financial stakeholder in the company. GoBe's goal is to sell for $400M or more, so investing today could yield investors a potential 50x return on investment when GoBe is acquired or goes public.
-Invest in GoBe today '''and become a financial stakeholder in the company'''. GoBe's goal is to sell for $400M or more, so investing today could yield investors a potential 50x return on investment when GoBe is acquired or goes public.
+We would be honored to have you join us on this exciting journey to bring healthier and happier meal times to millions of parents.
-We would be '''honored to have you join us''' on this exciting journey to bring healthier and happier meal times to millions of parents.
+''* Note: investing is inherently risky - so we can’t guarantee results. These numbers communicate our goals for GoBe and in no way represent a guarantee return on investment.''
-''* Note: investing is inherently risky - so we can’t guarantee results. These numbers communicate our goals for GoBe and in no way represent a guarantee return on investment.''
+''* Click here for important information regarding Financial Projections which are not guaranteed.''
 == Funding ==
-=== The GoBe family ===
+== The GoBe family ==
-[[File:72a7e95a28324b9c3b33c70c1f4531100737cb0.png]]
+Thanks to 500+ investors on our last Republic.com campaign, our annual sales have already increased by nearly 500%.
-Thanks to 500+ investors on our last Republic.com campaign, our annual sales have already '''increased by nearly 500%.'''
-We’re excited to welcome new investors as GoBe takes it's next steps. GoBe was started with the support of our customers, so it only makes sense to give this investment opportunity '''back to the customers who made our success possible.'''
+We’re excited to welcome new investors as GoBe takes it's next steps. GoBe was started with the support of our customers, so it only makes sense to give this investment opportunity back to the customers who made our success possible.
 == Founders ==
-=== Made by parents, for parents ===
+== Made by parents, for parents ==
-[[File:63299455d04dac0887e7a23b640a2bbf71daec7.png]]
+Joseph has a B.S. in Mechanical Engineering and previously designed smart kitchen technologies at Hall Labs.
-'''Joseph has a B.S. in Mechanical Engineering''' and previously designed smart kitchen technologies at Hall Labs.
-'''Solanda has a B.S. in Public Health''' with an emphasis on nutrition and previously worked as a Community Health Educator serving at-risk populations at the County Health Department.
+Solanda has a B.S. in Public Health with an emphasis on nutrition and previously worked as a Community Health Educator serving at-risk populations at the County Health Department.
 == GoBe Team ==