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Happy Things
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== GTM == Market size - The global mental wellness market is expected to reach '''$160.3B in 2023,''' growing at a compound annual growth rate (CAGR) of 8%. This includes consumer spending on activities, products and services for self improvement, meditation, mindfulness, sleep and more. Through our MVP (which was designed for the general population), we identified our ICP - * 80% of Happy Things users are women in the U.S. * Busy, on-the-go women: students, mothers, young professionals * Looking for simple, practical ways to increase and maintain their happiness For stage 1 (cycle-syncing), we are targeting women in the U.S., in menstruating ages (18-50). Our GTM strategy includes two phases: # Direct channels (B2C) - digital marketing, social media, content marketing, influencer marketing, WOM and referrals. # B2B2C - partnerships and collaborations with universities, mental health centers, health & fitness centers, and complementary apps & products.<ref name=":0" />
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