Editing Happy Things
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= Key Facts: = | |||
== Mission == | == '''Mission''' == | ||
Our mission is to help women live happier lives by connecting mental health with FemTech. We do this by building fun, effective, and motivating products that make happiness an accessible and teachable concept based on the science of positive psychology. | Our mission is to help women live happier lives by connecting mental health with FemTech. We do this by building fun, effective, and motivating products that make happiness an accessible and teachable concept based on the science of positive psychology. | ||
''Website:'' <nowiki>https://www.happythings.app/</nowiki> | ''Website:'' <nowiki>https://www.happythings.app/</nowiki> | ||
== | == '''Team''' == | ||
[[File:Team.png]] | [[File:Team.png]] | ||
== Problem == | == '''Problem''' == | ||
* Unhappiness is rising globally - negative emotions have been increasing around the world, up by 37% from 2010 to 2022 | * Unhappiness is rising globally - negative emotions have been increasing around the world, up by 37% from 2010 to 2022 | ||
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* A recent study found that '''43% of women''' rate their overall mental health as average, poor, or very poor, compared to just 15% of men | * A recent study found that '''43% of women''' rate their overall mental health as average, poor, or very poor, compared to just 15% of men | ||
** Life events, as well as physical, biological, and hormonal changes, can affect women’s mental health differently at different stages of life | ** Life events, as well as physical, biological, and hormonal changes, can affect women’s mental health differently at different stages of life | ||
* '''Women-targeted mental health''' is still behind in innovation and funding - existing mental health consumer products are '''generic''', offering a one-size-fits-all experience | * '''Women-targeted mental health''' is still behind in innovation and funding - existing mental health consumer products are '''generic''', offering a one-size-fits-all experience | ||
== Solution == | == Solution == | ||
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* '''It’s like Duolingo, but for happiness -''' practice just 5 minutes a day | * '''It’s like Duolingo, but for happiness -''' practice just 5 minutes a day | ||
* The activities are '''tailored''' to each user’s preferences, behavior, as well as their reproductive journey so that they get '''the right activity at the right time''' | * The activities are '''tailored''' to each user’s preferences, behavior, as well as their reproductive journey so that they get '''the right activity at the right time''' | ||
* The result is an easy-to-use, on-the-go guide that helps women improve their happiness skills in an accessible, fun, and motivating framework | * The result is an easy-to-use, on-the-go guide that helps women improve their happiness skills in an accessible, fun, and motivating framework | ||
== Product Stage == | == Product Stage == | ||
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** First data-based activity recommendation model - ''Coming soon!'' | ** First data-based activity recommendation model - ''Coming soon!'' | ||
** Cycle-syncing: tailored recommendations based on the user’s menstrual cycle stage and symptoms | ** Cycle-syncing: tailored recommendations based on the user’s menstrual cycle stage and symptoms | ||
** Integrating external data sources for deeper personalization (wearable devices, HealthKit, calendar, weather, sleep tracking apps, etc.) | ** Integrating external data sources for deeper personalization (wearable devices, HealthKit, calendar, weather, sleep tracking apps, etc.) | ||
== | == '''Traction''' == | ||
* 1,000+ paying users | * 1,000+ paying users | ||
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* 81% of users purchased an annual subscription vs. a monthly one | * 81% of users purchased an annual subscription vs. a monthly one | ||
* Prices have increased gradually since the launch, from $30 to $60 for the annual subscription and from $4 to $8 for the monthly subscription | * Prices have increased gradually since the launch, from $30 to $60 for the annual subscription and from $4 to $8 for the monthly subscription | ||
== GTM == | == GTM == | ||
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# Direct channels (B2C) - digital marketing, social media, content marketing, influencer marketing, WOM and referrals. | # Direct channels (B2C) - digital marketing, social media, content marketing, influencer marketing, WOM and referrals. | ||
# B2B2C - partnerships and collaborations with universities, mental health centers, health & fitness centers, and complementary apps & products. | # B2B2C - partnerships and collaborations with universities, mental health centers, health & fitness centers, and complementary apps & products. | ||
== Fundraising == | == '''Fundraising''' == | ||
* Raised $375K, pre-seed | * Raised $375K, pre-seed | ||
== Pitch Deck == | |||
Type “/embed” to embed any pdf or paste docsend link here | |||
== Product Demo == | == Product Demo == | ||
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'''Email:''' talia@happythings.app | '''Email:''' talia@happythings.app | ||