Happy Things: Difference between revisions
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The first platform that helps you practice happiness as a skill. Learn how to live a happier life with simple, science-based daily activities. | |||
== | == Mission == | ||
Our mission is to help women live happier lives by connecting mental health with FemTech. We do this by building fun, effective, and motivating products that make happiness an accessible and teachable concept based on the science of positive psychology. | Our mission is to help women live happier lives by connecting mental health with FemTech. We do this by building fun, effective, and motivating products that make happiness an accessible and teachable concept based on the science of positive psychology.<ref name=":0">https://femtechlab.notion.site/Happy-Things-ed3c3b6e95e04423bab6370f17ca8c1c</ref> | ||
''Website:'' <nowiki>https://www.happythings.app/</nowiki> | ''Website:'' <nowiki>https://www.happythings.app/</nowiki> | ||
== ''' | == Team'''<ref name=":0" />''' == | ||
[[File:Team.png]] | [[File:Team.png]] | ||
== | == Problem == | ||
* Unhappiness is rising globally - negative emotions have been increasing around the world, up by 37% from 2010 to 2022 | * Unhappiness is rising globally - negative emotions have been increasing around the world, up by 37% from 2010 to 2022 | ||
| Line 15: | Line 15: | ||
* A recent study found that '''43% of women''' rate their overall mental health as average, poor, or very poor, compared to just 15% of men | * A recent study found that '''43% of women''' rate their overall mental health as average, poor, or very poor, compared to just 15% of men | ||
** Life events, as well as physical, biological, and hormonal changes, can affect women’s mental health differently at different stages of life | ** Life events, as well as physical, biological, and hormonal changes, can affect women’s mental health differently at different stages of life | ||
* '''Women-targeted mental health''' is still behind in innovation and funding - existing mental health consumer products are '''generic''', offering a one-size-fits-all experience | * '''Women-targeted mental health''' is still behind in innovation and funding - existing mental health consumer products are '''generic''', offering a one-size-fits-all experience<ref name=":0" /> | ||
== Solution == | == Solution == | ||
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* '''It’s like Duolingo, but for happiness -''' practice just 5 minutes a day | * '''It’s like Duolingo, but for happiness -''' practice just 5 minutes a day | ||
* The activities are '''tailored''' to each user’s preferences, behavior, as well as their reproductive journey so that they get '''the right activity at the right time''' | * The activities are '''tailored''' to each user’s preferences, behavior, as well as their reproductive journey so that they get '''the right activity at the right time''' | ||
* The result is an easy-to-use, on-the-go guide that helps women improve their happiness skills in an accessible, fun, and motivating framework | * The result is an easy-to-use, on-the-go guide that helps women improve their happiness skills in an accessible, fun, and motivating framework<ref name=":0" /> | ||
== Product Stage == | == Product Stage == | ||
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** First data-based activity recommendation model - ''Coming soon!'' | ** First data-based activity recommendation model - ''Coming soon!'' | ||
** Cycle-syncing: tailored recommendations based on the user’s menstrual cycle stage and symptoms | ** Cycle-syncing: tailored recommendations based on the user’s menstrual cycle stage and symptoms | ||
** Integrating external data sources for deeper personalization (wearable devices, HealthKit, calendar, weather, sleep tracking apps, etc.) | ** Integrating external data sources for deeper personalization (wearable devices, HealthKit, calendar, weather, sleep tracking apps, etc.)<ref name=":0" /> | ||
== ''' | == Traction'''<ref name=":0" />''' == | ||
* 1,000+ paying users | * 1,000+ paying users | ||
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* 81% of users purchased an annual subscription vs. a monthly one | * 81% of users purchased an annual subscription vs. a monthly one | ||
* Prices have increased gradually since the launch, from $30 to $60 for the annual subscription and from $4 to $8 for the monthly subscription | * Prices have increased gradually since the launch, from $30 to $60 for the annual subscription and from $4 to $8 for the monthly subscription<ref name=":0" /> | ||
== GTM == | == GTM == | ||
| Line 66: | Line 66: | ||
# Direct channels (B2C) - digital marketing, social media, content marketing, influencer marketing, WOM and referrals. | # Direct channels (B2C) - digital marketing, social media, content marketing, influencer marketing, WOM and referrals. | ||
# B2B2C - partnerships and collaborations with universities, mental health centers, health & fitness centers, and complementary apps & products. | # B2B2C - partnerships and collaborations with universities, mental health centers, health & fitness centers, and complementary apps & products.<ref name=":0" /> | ||
== | == Fundraising == | ||
* Raised $375K, pre-seed | * Raised $375K, pre-seed<ref name=":0" /> | ||
= | |||
== Product Demo == | == Product Demo == | ||
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'''Email:''' talia@happythings.app | '''Email:''' talia@happythings.app | ||
== References == | |||
Latest revision as of 09:16, 3 November 2023
The first platform that helps you practice happiness as a skill. Learn how to live a happier life with simple, science-based daily activities.
MissionEdit
Our mission is to help women live happier lives by connecting mental health with FemTech. We do this by building fun, effective, and motivating products that make happiness an accessible and teachable concept based on the science of positive psychology.[1]
Website: https://www.happythings.app/
Team[1]Edit
ProblemEdit
- Unhappiness is rising globally - negative emotions have been increasing around the world, up by 37% from 2010 to 2022
- In the US, 89% of adults experience work-related burnout, 75% report a physical or mental symptom of stress, and 32% report symptoms of anxiety
- A recent study found that 43% of women rate their overall mental health as average, poor, or very poor, compared to just 15% of men
- Life events, as well as physical, biological, and hormonal changes, can affect women’s mental health differently at different stages of life
- Women-targeted mental health is still behind in innovation and funding - existing mental health consumer products are generic, offering a one-size-fits-all experience[1]
SolutionEdit
- Happy Things is a personal happiness assistant - a mobile app that offers bite-size, scientifically proven daily activities, helping users practice happiness as a skill
- It’s like Duolingo, but for happiness - practice just 5 minutes a day
- The activities are tailored to each user’s preferences, behavior, as well as their reproductive journey so that they get the right activity at the right time
- The result is an easy-to-use, on-the-go guide that helps women improve their happiness skills in an accessible, fun, and motivating framework[1]
Product StageEdit
- MVP is available on both App Stores, including:
- 100+ science-based daily activities covering a wide variety of topics
- Progress tracking, journaling & gamification elements
- Weekly happiness check-ins
- Generating revenue
- Subscription-based - Monthly ($8) / Annual ($60), following a 7-day free trial
- Next steps:
- First data-based activity recommendation model - Coming soon!
- Cycle-syncing: tailored recommendations based on the user’s menstrual cycle stage and symptoms
- Integrating external data sources for deeper personalization (wearable devices, HealthKit, calendar, weather, sleep tracking apps, etc.)[1]
Traction[1]Edit
- 1,000+ paying users
- Conversion rate, Download > Pay = 4%
- 5 weekly app sessions per user
- Retention rate > 2X the market average
- Our users experience a significant increase in their happiness scores, measured using an in-app happiness questionnaire:
RevenueEdit
Total revenue generated to date: $33,434
- 81% of users purchased an annual subscription vs. a monthly one
- Prices have increased gradually since the launch, from $30 to $60 for the annual subscription and from $4 to $8 for the monthly subscription[1]
GTMEdit
Market size - The global mental wellness market is expected to reach $160.3B in 2023, growing at a compound annual growth rate (CAGR) of 8%. This includes consumer spending on activities, products and services for self improvement, meditation, mindfulness, sleep and more.
Through our MVP (which was designed for the general population), we identified our ICP -
- 80% of Happy Things users are women in the U.S.
- Busy, on-the-go women: students, mothers, young professionals
- Looking for simple, practical ways to increase and maintain their happiness
For stage 1 (cycle-syncing), we are targeting women in the U.S., in menstruating ages (18-50).
Our GTM strategy includes two phases:
- Direct channels (B2C) - digital marketing, social media, content marketing, influencer marketing, WOM and referrals.
- B2B2C - partnerships and collaborations with universities, mental health centers, health & fitness centers, and complementary apps & products.[1]
FundraisingEdit
- Raised $375K, pre-seed[1]
Product DemoEdit
Contact InfoEdit
Name and Role: Talia Soen, CEO
LinkedIn: https://www.linkedin.com/in/taliasoen/
Email: talia@happythings.app