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Hedge
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=== A multi-phase business model designed to grow Hedge with our users. === Hedge’s business model is designed in three main phases and with a 10-15 year expansion plan in mind. This is detailed below, but a key differentiator to understand is that Hedge has been designed from the beginning – both in regards to its product as well as its business model – to grow with its users. Hedge is not designed to incentivize high trading volume like its competitors, but rather provides the learning resources and community diversity to support an inclusive user base, and to help its users become better investors. # '''Acquire Early Investors''' – In Phase 1 of its expansion model, Hedge will initially generate revenue from its investing, social, and early blockchain features. # '''Expand Product & Grow User AUM''' – Phase 2 includes a broad expansion of Hedge’s social and blockchain lines of business to improve content, introduce new mediums, and give both our creators and our users more ways to be rewarded for their contributions to their communities. We will also incentivize users to learn and collaborate to help them become better, more proactive investors. This phase will be strategically deployed to grow each user’s AUM so we can monetize off of it by management in Phase 3. # '''Manage User Capital''' – Hedge intends Phase 3 to be a massive expansion of investing product lines to become a full-service investment platform – with services and strategies for any user, at any stage of their lives. This will consist of professionally-managed investments (hedge funds for everyone), a wide variety of account types (retirement, 529, etc.), and the introduction of a variety of new asset types to democratize access to investment classes & strategies historically reserved for the ultra-wealthy. This will open Hedge up to hundreds of billions of dollars in additional potential annual revenue and will expand its TAM to over 200M Americans and to $50T in market size. This is assuredly no small task to take on and becomes largely dependent on ensuring our incentives align with those of our customers. We’ve been very cognizant of this while designing our business model for Hedge. While we can be a very successful company by anyone’s standards even with just our initial product & revenue streams, by building an inclusive community and growing with our users, we increase our revenue generation potential – at scale – by tens of billions of dollars.
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