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== Problem == '''Group investing is like Fidelity in the 80s''' ''Despite a massive shift towards socially collaborative trading, there's still no way for retail traders to actually invest together & grow with their communities.'' Institutional finance has been very intentional in subjugating retail traders to individual accounts because it makes it easier to take advantage of them. In doing so, investing platforms have also failed to support collaborative & inclusive markets, locking nearly 100M Americans out of investing and perpetuating wealth inequality within communities. Retail brokerage platforms like Robinhood have prided themselves on “democratizing” the stock market for the everyday trader – yet the vast majority of investing remains antiquated, inaccessible, and unfit for the next generation of investors. Group investing is currently done almost entirely on paper and bears little to no resemblance to the sleek, gamified mobile experience enjoyed by individual investors. As GenZ and younger Millennials have started to enter the market, they’ve placed a profound emphasis on authentic social engagement, investment activism, and community-oriented growth – a radically different approach to investing that’s left industry incumbents, and even many relative newcomers, with products that are woefully out of date. Despite this momentum, however, product offerings for self-directed retail investing are still geared almost exclusively towards individual trading, with most incentivizing order volume over the learning resources and support systems needed to help young investors grow. In addition to this, investing culture remains highly un-inclusive, which prevents those from historically disenfranchised populations from accessing communities that help many young investors get into investing in the first place.
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