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Hedge
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=== Narrow (GenZ) === GenZ is over 67M Americans, which is currently about 20% of the U.S population. The oldest members of this generation have only just started to graduate college, yet they command >$140B per year in spending power β a number that is projected to grow exponentially once they start to enter the job market and reach 25% of global income by 2030. GenZ is also set to inherit the largest wealth transfer in the history of the world, >$68 Trillion USD in the next two decades. This leaves a tremendous opportunity for companies to capitalize on a generation that is defined by revolution. Under a quarter of GenZ is currently able to invest, and almost none have the capital to do so with. Despite this, GenZ is by far the most focused generation on finance & investing. They're already fundamentally changing the way the retail market works. GenZ is now investing at a much higher rate and is doing so in the way they do everything β with their community. Over 20M new retail traders entered the markets in the last year, a figure that is >1/4th of the entire digital retail trading market β many of them from GenZ. >70% of these traders (14M) listed the primary way they make their investment decisions and get advice/news as social interactions with their communities & on social media. In the same period, we saw GenZ's social media presence dominate, with TikTok becoming the fastest platform ever to reach 1B users, and with younger generations rapidly moving into community-based platforms. As a collaborative trading platform built by & for GenZ, Hedge is positioned to dominate a growing market where incumbents are abandoning antiquated brokerages and moving towards platforms that provide further opportunities for them to grow with their communities.
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