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==== The Social Side of Things ==== Existing social investing apps typically offer little more than private group chats and a public social feed. While it’s true that these are two important features (which are included on Hedge as well), they alone are incapable of delivering on the intended functionality and ultimately lead to a non-inclusive culture. We like to describe our social platform as Reddit-style communities, layered on top of investing Twitter - with the former being one of the key differentiators missing from so many social investing competitors. These investor communities are essential for cultivating the kinds of organic connections and deep conversations between users that will get them comfortable investing with each other without having known each other prior to Hedge. A public social feed is great for memes, polls, and other quick, instant-gratification interactions, but it fails to allow subsets of the user base to form communities for a broad variety of interests, topics, member demographics, and other segments within the broader user base. Without communities, this would ultimately limit the level of engagement that users will have and cap the growth of their investor network. Hedge is able to eliminate this problem and to facilitate many different types of engagement across a broad range of topics by allowing users to interact in various social mediums, with investor communities providing the unique benefit of helping users choose the context, topic, and audience they wish to engage with to find other investors to collaborate and invest with. We’re also taking the clear intent from the very start of community development efforts to cultivate an inclusive community. One of the things we like to say at Hedge is - “if you don’t give a sh*t on Day 1, no one will believe you when you say you do on Day 1000”. Once a platform’s culture is established, it becomes very hard to change. This generally happens in the first 3-6 months (barring any unusual circumstances) which makes seeding the initial community with the right people incredibly important. Being in the stage that we are, actually gives Hedge a unique advantage here, as it allows us to be the first to do things right from the start, and to capitalize on a previously untapped market that is worth billions.
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