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Hedge
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== Traction == '''Built to take on the best.''' '''Partnerships''' [[File:E357f4690fec9a46af0ff651e6a6f68ef78f41.png]] Hedge is partnered with several multi-billion dollar industry titans and over a dozen high-frequency traders. Hedge’s key partnerships include NASDAQ, Plaid, Alpaca Markets, DFP Partners, and many more. ==== Distribution Network ==== Hedge has built out a distribution network of over 250M+ people through the dozens of content creators that have invested in Hedge. This is a massive distribution network that is unheard of for a company of this size. The CACs of competitors like Robinhood, WeBull, Acorns, & others range between ~$75-$120 for just one user. Startups in this space often spend tens of millions of venture dollars within their first 18 months on marketing. Hedge already naturally incentivizes users to invite their friends onto the platform, but has also established a broad reach and key partnerships with influencers who will be incentivized not just to promote Hedge — but to actually bring their communities onto the product. This is a massive user-acquisition channel that will be bolstered over time by the blockchain features that Hedge plans to roll out in the next 18 months to create in-app incentives/rewards for community engagement and content creation. ==== Team ==== Hedge has built out an incredible team with backgrounds that include FINRA, Morgan Stanley, Robinhood, Uber, Google, and more. They’ve done so with a relatively low amount of capital, are highly capital-efficient given their current runway, and also have continued to recruit in the most difficult hiring environment that most employers have ever seen. They’ve successfully competed with Google, Apple, Facebook, Amazon, Stripe, and several other of the top employers in the country while building out a large team of proven, highly-capable operators. ==== Regulatory Progress ==== Hedge has submitted its application to become an introducing broker-dealer and anticipates FINRA’s approval by the third quarter of this year. Hedge has built out partnerships with several of the top service providers in the industry (more on this below) and does not require FINRA-approval to offer its services, but rather to receive PFOF and other investment-based revenue. Hedge has also built out a compliance team with over 100 years of combined experience, and backgrounds that include regulatory bodies and top investment banks. Hedge also has a full external compliance team and accounting team through one of its partnerships. Hedge is currently in the final stages of internal testing of its mobile application and is gearing up for an imminent public launch. Hedge does not require FINRA approval or registration as an introducing broker-dealer to go live thanks to its impressive partnership network of financial service providers. Hedge will be able to monetize through several revenue streams immediately at launch, including through crypto transaction revenue, and will expand to securities transaction revenue following the receipt of FINRA approval & registration, anticipated in early Q4 of this year.
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