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Hedge
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==== Distribution Network ==== Hedge has built out a distribution network of over 250M+ people through the dozens of content creators that have invested in Hedge. This is a massive distribution network that is unheard of for a company of this size. The CACs of competitors like Robinhood, WeBull, Acorns, & others range between ~$75-$120 for just one user. Startups in this space often spend tens of millions of venture dollars within their first 18 months on marketing. Hedge already naturally incentivizes users to invite their friends onto the platform, but has also established a broad reach and key partnerships with influencers who will be incentivized not just to promote Hedge β but to actually bring their communities onto the product. This is a massive user-acquisition channel that will be bolstered over time by the blockchain features that Hedge plans to roll out in the next 18 months to create in-app incentives/rewards for community engagement and content creation.
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