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Her.9
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==Idea== <vimeo>485567740</vimeo> Her.9 is a challenger brand to the UK prenatal care industry. We think the prenatal industry is neglected, and is in need of being re-energised. Research shows that up to 40% of women taking prenatal vitamins may not be able to absorb the folic acid within the UKβs leading pregnancy brand. Her.9 employs duo-cap technology, successfully used by a major US disruptor, & pairs our product with probiotics. Her.9 plans to gain exposure through effective marketing and partnerships. The market agrees| Online DTC channels & product innovation are already disrupting the US prenatal market at an exponential rate. Innovation| We're planning to re-energise this neglected sector by using innovative research and technologies. Sustainability| We're an environmentally conscious brand using βrefillβ philosophy to cut down on single-use waste. Aiming to be a B-Corp by year 3. Femtech| Her.9 aims to leverage customer insights to mould its offering, enabling the well-timed promotion of its extended product portfolio. Additionally, we've partnered with an online pregnancy class provider in the UK. Expert-led| We've built a leading nutrition & scientific advisory board who will work together, maximising exposure & credibility. We're raising funds to build on our already established partnerships and execute our marketing strategy effectively.
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