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Hold The Magic
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=== Break-even analysis === ==== Unit economics in eCommerce are already strong ==== Current CAC is $20 Average purchase is $69 3x multiplier before repeat purchases We expect CLTV over $100 based on 32% retention rate and adding to our product mix ==== We expect break even at $50k monthly sales ==== ~76% gross margin $15β20k direct marketing costs $30β40k of salaries and freelancer costs We expect to reach this by Q3 of 2022 Β ==== We can grow faster by ==== Publishing original content to build brand awareness Expanding our market to include younger kids before first lost tooth with the Lucy Tooth storybook and products Entering adjacent product categories, especially Pediatric Dental Wholesale distribution with Lucy Tooth products ''(Longer-term)''
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