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Hold The Magic
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=== Cavities in the fragmented tooth fairy market === There are many one-off brands selling pillows to stash money, products to hold teeth, and dolls to teach dental hygiene. '''But our primary competition is cold hard cash left under a pillow in exchange for a lost tooth.''' Consider the globally recognized brand βElf on the Shelfβ that has tapped into the magic of childhood belief and family tradition in over 19 million households. Yet, they solely focus on the Christmas season. [[File:99d9bdeca66fccc5bfb23ae7817806041cc0f97.png]]
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