Editing Hometainment

[[File:Hometainment logo.jpg|thumb|Hometainment logo.]]

== Summary<ref name=":0" /> ==
Hometainment is on a mission to change the future of entertainment in your home. Its platform enables customers to book private chefs, mixologists, musicians and more. With over 2000 guests since June 2021 and major partnerships signed, Hometainment is now ready to scale in London and abroad.

*The UK catering services industry alone is worth £1.1bn in 2022
*Growing consumer demand for at home experiences, which is expected to grow by 165% in 2022
*Signed contracts with luxury concierge & property groups
*International expansion: Switzerland Franchise reservation received.
==Operations<ref name=":0">Source: the company and Crowdcube.</ref>==

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Launched in June 2021, Hometainment aims to bring entertainment directly to people´s homes. On the Hometainment platform, consumers are able to book private chefs, mixologists, music, arts & crafts and children´s experiences.

Over 2,000 guests have experienced Hometainment so far. Hometainment has 27% of returning customers & five star reviews. Its average ticket per booking is around £1K. The company has been featured in publications, including The Daily Express, The Telegraph, Metro, Cosmopolitan and more.

The UK catering services industry is worth £1.1bn and is expected to grow by 165% in the next year. With experiences ranging from food to drinks, music and more, Hometainment aims to take a slice of that market. The agreements that Hometainment has secured with leading VIP concierge companies, such as Quintessentially and Velocity Black, as well as high-end serviced apartment groups, including Cheval Collection, Living Rooms and Greystar, have been set-up with the aim of increasing its reach in London.

Its international expansion has seen a first step with the signature of a territory reservation contract for a franchise in Switzerland.

Following the first round of investment in 2021, Hometainment is now raising again in order to develop a bespoke technology solution, invest in marketing activities and expand internationally.

==Team<ref name=":0" />==

=== Management ===
'''Antoine Melon, co-founder and CEO'''

Ecole Hôteliere de Lausanne Graduate with extensive experience in hospitality working for Soho House, Six Senses, Mandarin Oriental Hong Kong & Conran Restaurants. Expertise in Operations & Management of restaurants and hotels.

'''Nicolas Payet, co-founder and Advisor (part time)'''

25+ years experience including General Management/CEO roles in the consumer goods industry.

'''Mags Payet, Business Development Director'''

Extensive experience developing brands such as Champagne Piper Heidsieck and Louis XIII within 5 Star hotels, restaurants & Private Members Clubs - Whilst at Maxxium UK.

Founded her own B2C start-up in 2012 creating & distributing jewellery & accessories.

'''Sandro Batista, Partner & CTO (part time)'''

Extensive C-level experience in software companies. Co-founded Focus BC, an EMEA Google Partner, local Director of Silicon Valley’s Founder Institute. Project director of technological projects with The UN, UEFA & FIFA. Product manager of Mapify.ai through his company Focus BC.

Tom Stanley - Accounting & Financial Advisory - Investing as part of this funding round

=== Investors and advisors ===
Arnault Thouret - Tech sector & Innovation

Olivier Thooris - Tech sector & Innovation
==Risks==
As with any investment, investing in Hometainment carries a level of risk. Overall, based on the key risks highlighted below, the degree of risk associated with an investment in Hometainment is higher than in a company that's trading on a public market.
===Early-stage investment===
Hometainment is at one of the earliest stages of the business lifecycle, and the failure rate of companies at that stage is usually much higher than those at a later stage.
===Illiquid investment===
The number of transactions in shares of private companies is usually significantly lower than in public companies, typically resulting in it taking longer to sell shares in private companies at a price that is at least equal to the price that the shares were bought at. Accordingly, the Hometainment investment opportunity is considered to be higher risk than more liquid companies.

== References and notes ==
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[[Category:Thesis]]
[[Category:Equities]]

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