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== Idea == <vimeo>675463023</vimeo> The online travel agent (OTA) market is expected to generate in excess of $830bn by 2025 but can create a false impression of competition & value. Guests think they are getting the best deal when in fact, the price is controlled by the OTAs, & then hotels are squeezed with commission rates rising from 15% to +25%. With hoo guests make an offer that fits their budget and hotels choose what they are willing to sell for. This negotiation happens in real-time between hotel and guest and is handled through our end-to-end platform using automation and business rules configured by the hotel. The industry has started to take notice. We've agreed a hotels licence agreement with Google along with leading inventory providers such as STAAH, eviivo and Amadeus. Itβs time to open this opportunity to consumers. We've demonstrated this online behaviour with: * 51% of guests want to make offers - successful Make an offer bookings Vs Book it Now* * 23% success rate - offers ending in a new rate agreed* (*See FAQs for further details & sample size) Now raising funds to: * Optimise negotiations with data insights, room upgrades & explore new monetisation feature potential * Scale hotel coverage through integration with more providers * Scale user growth and make hoo known for value & fairness.
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