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Hoohaa
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==Summary== Aiming at the $40.9bn (by 2025) premium fragrance industry, HOOHAA is a curated fragrance subscription service aiming to offer what we believe is a progressive retail experience. With 500 subscribers & featured in the likes of The Guardian & FT, they are raising funds to fuel their next stage of growth. * Over 500 subscribers since launching * Industry forecast $40.9bn by 2025 * 18% monthly growth. Blended CAC at £35 * Seen in The FT, Stylist, Grazia, The Guardian, The Sunday Telegraph ==Idea== <vimeo>691756959</vimeo> The fragrance industry is behind the world of online retail & mass perfumes are declining. Today’s consumers want more authentic, transparent brands and the premium market looks to accelerate. With the fragrance markets projected to grow 5.5% during the period 2021-2026, the global perfume market has forecasted revenue of $40.9bn in 2025 with the UK currently making up 4% of this. But niche fragrance can be costly and can be hard to find, even in large cities. That’s why we created HOOHAA, a progressive fragrance retail experience. We offer premium, niche fragrances on subscription, via our web-based platform. A curated sampling service helps customers make informed choices at an affordable price point. With new drops monthly, customers pick an Edit, for £14.95 per month and we do the rest. Delivering premium fragrances in minimal sustainable packaging. This service is a win for our brand partners too. HOOHAA provides access to new audiences, increased brand awareness & it’s on our roadmap to share with them customer insights on preferences and reviews. Since launching, we’ve proven the concept, with over 500 subscriptions & £150k raised. Achieving an average 18% MoM growth in subscribers, blended CAC: £35. We’ve also been featured in Grazia, Stylist, The Guardian & The FT Now we’re raising to fuel growth by developing technology IP, customer acquisition, new hires & range expansion. ==Team== Having founded Vaunt in 2018, Lorenzo and Ryan believed there was a need for a platform that revealed parts of the fragrance industry rarely seen. Whilst aiming to educate and removing barriers between consumers and fragrance. '''Lorenzo Vasini, Co-Founder & CEO''' - Experienced entrepreneur with a background in business development, digital strategy and consulting. Co-Founder of own-label fragrance Vaunt. '''Ryan Hall, Co-Founder & Chief Creative Officer (Part-Time)''' - A successful creative entrepreneur and digital experience specialist. Founded and sold his digital agency twice, ending up in Accenture. Co-Founder of Vaunt. '''Emily-May Hyde, Growth Exec''' - Responsible for customer growth, success and subscription ops. '''Simon Fattuhi, CFO (part-time)''' Ex KPMG startup CFO and Advisor, worked with successful subscription companies including Lovespace, Cleancloud and Ella & Co. Works part-time. '''Matt Hall, Tech Partner (part-time)''' - E-commerce agency owner. Owner of Hallway Studios, a Shopify specialist agency. '''Brooke Belldon, Fragrance Lead (part-time)''' - An experienced Fragrance Industry professional, contributing writer, having worked with indie brands to help develop and educate customers. '''Gordon Hall, Head of Logistics (part-time)''' - Runs our fulfilment and logistics operations. [[Category:Thesis]] [[Category:Equities]] __INDEX__
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