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Hoohaa
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==Idea== <vimeo>691756959</vimeo> The fragrance industry is behind the world of online retail & mass perfumes are declining. Today’s consumers want more authentic, transparent brands and the premium market looks to accelerate. With the fragrance markets projected to grow 5.5% during the period 2021-2026, the global perfume market has forecasted revenue of $40.9bn in 2025 with the UK currently making up 4% of this. But niche fragrance can be costly and can be hard to find, even in large cities. That’s why we created HOOHAA, a progressive fragrance retail experience. We offer premium, niche fragrances on subscription, via our web-based platform. A curated sampling service helps customers make informed choices at an affordable price point. With new drops monthly, customers pick an Edit, for £14.95 per month and we do the rest. Delivering premium fragrances in minimal sustainable packaging. This service is a win for our brand partners too. HOOHAA provides access to new audiences, increased brand awareness & it’s on our roadmap to share with them customer insights on preferences and reviews. Since launching, we’ve proven the concept, with over 500 subscriptions & £150k raised. Achieving an average 18% MoM growth in subscribers, blended CAC: £35. We’ve also been featured in Grazia, Stylist, The Guardian & The FT Now we’re raising to fuel growth by developing technology IP, customer acquisition, new hires & range expansion.
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