Editing Joyall
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Games are the next wave in brand engagement. Joyall’s app plans to provide free-to-play casual games and brand content. Players will be able to earn real rewards, products and prizes, from brands. Potential to deliver valuable insights to brands. Backed by Fuel Ventures. & Int. Loyalty Award Finalist 2022. | Games are the next wave in brand engagement. Joyall’s app plans to provide free-to-play casual games and brand content. Players will be able to earn real rewards, products and prizes, from brands. Potential to deliver valuable insights to brands. Backed by Fuel Ventures. & Int. Loyalty Award Finalist 2022. | ||
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* UK and USA Partners, plus 3 Beta Clients | * UK and USA Partners, plus 3 Beta Clients | ||
== Operations | == Operations == | ||
<vimeo>717451923</vimeo> | <vimeo>717451923</vimeo> | ||
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Brands struggle to get our attention through the likes of WhatsApp, Facebook & YouTube, but what about games? Not with annoying advertising - but real brand engagement. This is the question that inspired Matt, after years of conducting customer research for clients such as O2 & Avios, to develop a platform offering brand-immersive games that will reward players with real products & prizes. | Brands struggle to get our attention through the likes of WhatsApp, Facebook & YouTube, but what about games? Not with annoying advertising - but real brand engagement. This is the question that inspired Matt, after years of conducting customer research for clients such as O2 & Avios, to develop a platform offering brand-immersive games that will reward players with real products & prizes. | ||
Our team has researched, built the backend, the app (play Cuddledry's game now), built partnerships, beta tested with 3 brands & are ready to ramp up & sell. | |||
The market is ready for Joyall: | The market is ready for Joyall: | ||
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* Gamification is becoming a priority for loyalty programmes | * Gamification is becoming a priority for loyalty programmes | ||
* Digital media spend is expected to grow from $407Bn to $753Bn by 2026 | * Digital media spend is expected to grow from $407Bn to $753Bn by 2026 | ||
* | * We are Finalists in this year’s International Loyalty Awards | ||
We’ve developed a fair pricing model. Once Launched, it will be free to players, & brands only pay 1p per player per day, plus the cost of the rewards. As well as games, | We’ve developed a fair pricing model. Once Launched, it will be free to players, & brands only pay 1p per player per day, plus the cost of the rewards. As well as games, we aim to gamify brand content, providing customers with more ways to earn rewards whilst the brand collects valuable data insights. | ||
With your support & investment, | With your support & investment, we can build up our marketing, sales & support team to bring on large brands. | ||
This is | This is our second raise with a Pre-Seed round in 2021 raising £92.5K. Fuel Ventures leads the round. | ||
== Team | == Team == | ||
'''Matt Jones, Founder + CEO''' | '''Matt Jones, Founder + CEO''' | ||
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Hugh is a commercial and experienced Chartered Accountant (PwC), working with Lloyds, BNP Paribus, ABN AMRO and has start-up experience. | Hugh is a commercial and experienced Chartered Accountant (PwC), working with Lloyds, BNP Paribus, ABN AMRO and has start-up experience. | ||
== References and notes == | == References and notes == | ||