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== Product<ref name=":0" /> == '''A comprehensive platform for investors''' KingsCrowd provides individual and institutional investors with an array of tools to take the complexity and burden of finding, investing and tracking all of your private market investments made on platforms like Republic off of you, the investor. KingsCrowd makes pre-seed to pre-IPO investing online look and feel like the public markets by leveraging various data solutions to make your startup investing life easier than ever. === Ratings === [[File:-c7b2ab54a7d6f60aa6d30d89293ace04f3a0fc34.png]] KingsCrowd has developed a patent-pending rating algorithm that benchmarks and scores all companies raising capital via the online private markets. The Merlin rating algorithm, developed by the team of ex-VCs and technologists, relies on over 170 data points sourced from regulatory filings (e.g., past 2-year financials), offering pages, and independent sources of private market data to score companies at a similar stage of development across 5 key metrics. This rating system is a first-of-its-kind data-driven rating system that helps investors to effectively manage their due diligence funnels. In time, this standardized rating system has the opportunity to power predictive analytics and index products in the private market sphere. === Analytics === [[File:Analytics.png]] Part of intelligent investing in this new online private market sphere is understanding general market trends such as how much companies are raising on average, what their valuation metrics typically look like, where capital is being deployed, which marketplaces are performing well, etc. With KingsCrowd market analytics, investors have the types of market trends analysis available in the public markets right at their fingertips for this brand new space. === Portfolio === [[File:41643-1621508617-e7b3215d8497cdebfec05195527acab4b05de8f4.png]] KingsCrowd provides a ‘Mint.com’ type of experience for retail investors who are building diversified portfolios of startups across various online private markets. With KingsCrowd’s portfolio tool, you can add all of your startup investments from the myriad of marketplaces into one portfolio tracking tool, with plans to provide performance tracking in the near future. === News and investor education === KingsCrowd provides its users with a curated feed of online private investing news. KingsCrowd also publishes insights, commentary, and educational content to contextualize what’s happening in the market – all with the goal of empowering you the investor to feel confident in your ability to invest in the private market asset class.
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