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Klymat Ltd
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== Use of Funds == '''To achieve Minimal Product Viability (MVP)''' Klymat has allocated Β£168,750 to completing the build of the existing App prototype and software, that are already working in a test environment. '''Visibility activity''' At the same time Klymat will intensify its visibility activity using a combination of: * Current prospective clients * Tactical advertising in accountancy * Environmental and human resources journals * LinkedIn * Strategic promotional activity on National Radio. To supplement the LinkedIn activity, Klymat will outsource the follow up activity to a tried and tested partner it has worked with in the recent past. This activity will arrange meetings and presentations as the software goes through the development phases with businesses Klymat are already in contact with and who have expressed an interest in taking matters to a formal engagement stage β but want to see and experience a full working model first. '''Breakdown of the use of funds for the Β£375,000 raise:''' Personnel: 27% Software development: 45% Business Development & Marketing: 16% Professional Fees: 12%
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