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Kombucha Town
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=== Sharing a core value of environmentalism with customers === The primary demographic consuming kombucha is 65% female and 35% male, between 25-45 years old. As Gen Z comes of age and gains more buying power, they will become not only the largest generation of consumers in history, but also have grown up drinking kombucha and other functional beverages. This is an opportunity to cultivate a strong multigenerational customer base for leading beverage brands like KT over the next 10-20 years. Our customers today are conscious consumers who value mission-driven brands, specialty products, and an active lifestyle. They love us because we are built on environmentalism, which is a shared core value that will never fall out of fashion. [[File:30f7f7b476b66dce0fb558c194ef293bfd006505.png]] [[File:6a8f5c4859c47e41845656e50d5dc581a76c60.png]] [[File:3be8a720dcf8f481607b55ebfa4d9fd24188e947.png]]
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