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Kombucha Town
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== Competition == === KT outperforms growth for many top national brands === In recent years, the kombucha industry has seen many new entries, as well as the rise of several national brands. These are: ''GT Daveβs'', ''KeVita'', ''Health-Ade'', and ''Brew Dr. Kombucha''. Most of these brands are seeing growth in sales but a decline in velocity (-3%), as growth is in new distribution and not sell-through in stores. This is indicative of poor product quality and branding, which doesn't inspire or motivate consumers to repeat purchases. '''Our velocity is over 13% growth, making it a faster-growing brand than many top national brands.''' Our shelf-stable products enable us to have a multi-channel growth strategy that maximizes our market depth and penetration.
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