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L'Oréal S.A.
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== '''Research, Beauty Tech and Digital''' == In March, the venture capital fund BOLD (Business Opportunities for L'Oréal Development) invested in a biotechnology venture led by Geno. The investment will contribute to the development of new sustainable ingredients derived from living organisms: harnessing Geno’s biotechnology expertise, L'Oréal will replace traditional ingredients with biosourced alternatives, such as those produced from plant sugars. These new ingredients will be used in a range of L’Oréal’s products, marking an essential step towards the Group’s goals of 100% eco-designed products and 95% of ingredients in its formulas biosourced, derived from abundant minerals or circular processes by 2030. '''Introducing L'Oréal Paris Colorsonic,''' a groundbreaking innovation in at-home hair color, marking a significant milestone as L'Oréal celebrates 115 years of excellence. Set to launch in 2024, Colorsonic revolutionizes hair coloring with its unique approach. As the first of its kind, this haircolor device simplifies the process by seamlessly blending and applying the formula at the roots, delivering salon-quality, long-lasting results in the comfort of your own home. With a single button press, Colorsonic handles the rest. It masterfully blends colorant and developer at a perfect 1:1 ratio, ensures even coverage by parting and saturating every strand, and utilizes smart bristles that move 300 times per minute, adapting to hair type for precise formula deposition. Complementing the device is L'Oréal Paris's inaugural multi-usage hair color cartridge, offering flexibility for future applications. This environmentally conscious solution offers over 20 shades, each free from harmful components like ammonia, silicones, parabens, and more, while ensuring radiant shine, hydration, and conditioning. Colorsonic, a culmination of 9 years of meticulous development, stands as a Time Magazine Invention list honoree, a CES Best of Innovation Award recipient, and is fortified by more than 20 patents. In three simple steps—choose your shade, insert the multi-use color cartridge, and press to apply—you can effortlessly achieve flawless, salon-grade hair color. Colorsonic embodies innovation, ease, and perfection for all. '''Presenting HAPTA,''' the world's pioneering handheld computerized makeup applicator, a groundbreaking innovation by Lancôme. Building on their legacy of empowering women through personalized beauty solutions since 2009, Lancôme introduces HAPTA as a testament to their commitment to accessible beauty driven by cutting-edge technology. HAPTA is a revolutionary device designed to bring the science of touch to individuals facing hand-motion challenges, including those with conditions like arthritis, Huntington’s Disease, and post-stroke motion limitations. This motion-stabilizing marvel addresses the needs of individuals with limited mobility or grip strength, ensuring precise makeup application becomes effortlessly attainable. It serves those with restricted arm movement, struggling with lipstick or mascara application angles, as well as those contending with hand tremors and reduced sensation. Debuting at the Consumer Electronics Show 2023 in Las Vegas, HAPTA initially showcased its prowess in lipstick application and has since expanded to include mascara, two quintessential means of self-expression through beauty. As an embodiment of Beauty Tech, HAPTA truly democratizes beauty by making it more accessible, achievable, and user-friendly for everyone. The operation of HAPTA is a straightforward three-step process: Insert your chosen lipstick or mascara shade, watch the device automatically power on, apply your makeup with precision, and witness HAPTA's technology counteract unintended movements to maintain product consistency. Revel in the flawless effects of HAPTA's precision makeup application. Behind HAPTA's innovation lies advanced sensors and motion-stabilizing technology, ensuring the device remains level by constantly adjusting to the user's position. Additionally, HAPTA boasts an ergonomic design featuring an easy-grip handle, thoughtfully tailored for individuals with mobility conditions affecting their arms, hands, and wrists. With HAPTA, Lancôme introduces a transformative approach that enriches the beauty experience, granting independence and confidence to those with diverse mobility challenges. '''L’Oréal''' is the official sponsor of the exclusive beauty accelerator within '''STATION F''', the 366,000 square foot Parisian campus designed to host a startup ecosystem under one roof.The L’Oréal beauty accelerator will welcome up to 20 high potential early stage startups starting in January 2018 and accelerate their development by bringing them strategic mentoring and operational support. ==== '''Growth- New Acquisitions''' ==== On 3 April, L’Oréal announced that it had signed an agreement with Natura &Co to acquire Aēsop, the Australian luxury beauty brand. Created in 1987, Aēsop is a global super brand known for its skin, hair and body products, available across luxury retail, beauty and hospitality locations around the world. Aēsop operates online and in around 400 exclusive points of sale across the Americas, Europe, Australia and Asia, with a nascent footprint in China where the first store opened in 2022. The closing is subject to certain regulatory approvals and other customary conditions.
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