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Lambs
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== Business model == '''Already profitable and growing fast!''' We sell direct-to-consumer in order to maintain the highest quality standards, keep prices as affordable as possible, and invest more towards R&D and new products. The company is now profitable and is growing monthly at a double-digit rate in 2022. Lambs is acquiring their customers through word-of-mouth and online advertising. We immediately recoup our marketing cost for acquiring new customers at first purchase. Once customers make the choice to switch to Lambs, they keep coming back—generating constant repeat revenues for the company. [[File:Bae70ef4f7a0d80a0e066f47b454e4e11a5bf6ed.png]] Over the past couple of years since launching mid-2019, our unit economics have steadily grown, showing an increase in brand trust and awareness. [[File:49abb7568f73909f2cbfc7a81c47b02fb93bc573.png]] AOV, CAC, and conversion rate as of Dec 2021, with AOV nearly* 2x over industry average.
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