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Lambs
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== Market == === A billion-dollar opportunity === [[File:6b0b66c62784a680637f03dc3bfb83de68c604e.png]] '''Projected $5B market by 2024''' Lambs has gained significant traction within the growing $3B smart apparel market and is poised for continued expansion. Consumers care deeply about wellness—and their interest has been substantially growing over the past two to three years. 79% of US customers say they believe that wellness is important, and 42% consider it a top priority. ''McKinsey market study, 2021'' With the wellness market currently valued at '''$1.5T and growing at a rate of 5 to 10% per year''', Lambs is uniquely positioned to become a category leader and position itself as the '''next big brand for the health-conscious consumers.''' === Creating an industry-leading wellness brand similar to: === [[File:94580de8db9d298831feb76ecbb1c4924a6653e4.png]]
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