Editing Lambs
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== Problem == | == Problem == | ||
Using stimulants and medication to treat symptoms from external and internal stressors is becoming a thing of the past. 42% of the population consider wellness as a priority, and are taking steps to proactively improve their health: we exercise, take vitamins, drink the green drinks. | Using stimulants and medication to treat symptoms from external and internal stressors is becoming a thing of the past. 42% of the population consider wellness as a priority, and are taking steps to proactively improve their health: we exercise, take vitamins, drink the green drinks. | ||
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== Solution == | == Solution == | ||
Lambs has created the apparel that makes actively supporting your health as easy as putting on a t-shirt. Lambs apparel boosts your immune system, performance, cognition, and sleep—thanks to a unique, scientifically-proven fabric technology that blocks external stressors we are inadvertently exposed to daily. | Lambs has created the apparel that makes actively supporting your health as easy as putting on a t-shirt. Lambs apparel boosts your immune system, performance, cognition, and sleep—thanks to a unique, scientifically-proven fabric technology that blocks external stressors we are inadvertently exposed to daily. | ||
[[File:D8bb0b5fb1b49aeb4ecef2ff92b6df3d550cc46c.png]] | [[File:D8bb0b5fb1b49aeb4ecef2ff92b6df3d550cc46c.png]] | ||
'''Antioxidant support for your body & mind''' | |||
By decreasing exposure to external stressors, you are reducing the amount of oxidative stress in your body. In turn, this provides many scientifically-backed benefits: | By decreasing exposure to external stressors, you are reducing the amount of oxidative stress in your body. In turn, this provides many scientifically-backed benefits: | ||
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[[File:343a3cb181e40ac20bf5fd6dc86a7ab23703f1ac.png]] | [[File:343a3cb181e40ac20bf5fd6dc86a7ab23703f1ac.png]] | ||
Inspired by spacesuit technology, Lambs’ special fabric is woven into the perfect, healthiest garment you'll ever wear: soft, lightweight, breathable, and antimicrobial. Why would you wear traditional clothing when your Lambs can actively improve your health? | Inspired by spacesuit technology, Lambs’ special fabric is woven into the perfect, healthiest garment you'll ever wear: soft, lightweight, breathable, and antimicrobial. Why would you wear traditional clothing when your Lambs can actively improve your health? | ||
[[File:2d2a4667b066a646f61786d5f2564340f8ced458.png]] | [[File:2d2a4667b066a646f61786d5f2564340f8ced458.png]] | ||
'''Lab-tested and certified''' | |||
Lambs' unique fabric is certified to block 99% of UV rays, bacteria, and consumer-grade wireless radiation (cellphone, 5G, wifi, Bluetooth). Tested and certified according to the IEEE-299, EN 62209-2, and AATCC 183-2020 standards. | Lambs' unique fabric is certified to block 99% of UV rays, bacteria, and consumer-grade wireless radiation (cellphone, 5G, wifi, Bluetooth). Tested and certified according to the IEEE-299, EN 62209-2, and AATCC 183-2020 standards. | ||
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== Traction == | == Traction == | ||
Since its 2019 launch, Lambs has grown to over 42,000 customers and sold over 160,000 products. We have grown so fast that we were actually back-ordered for half of 2021, with inventory selling out as soon as it lands in our warehouse! Lambs is projected to hit over $15M in revenue in 2022. | Since its 2019 launch, Lambs has grown to over 42,000 customers and sold over 160,000 products. We have grown so fast that we were actually back-ordered for half of 2021, with inventory selling out as soon as it lands in our warehouse! Lambs is projected to hit over $15M in revenue in 2022. | ||
[[File:216c1c7760c56dd5833f629bfc93b795ba5cae95.png]] | [[File:216c1c7760c56dd5833f629bfc93b795ba5cae95.png]] | ||
'''Backed by industry experts''' | |||
[[File:B0245836960da3cc024b1373e7411cd541a2b508.png]] | [[File:B0245836960da3cc024b1373e7411cd541a2b508.png]] | ||
'''Trusted by athletes in major leagues''' | |||
Wearing Lambs can improve performance and recovery for athletes (and normal people too!): that is the result of scientific pre-studies that have shown that wearing Lambs can lead to an improvement in Resting Heart Rate and HRV (heart rate variability). | Wearing Lambs can improve performance and recovery for athletes (and normal people too!): that is the result of scientific pre-studies that have shown that wearing Lambs can lead to an improvement in Resting Heart Rate and HRV (heart rate variability). | ||
[[File:B0fda4e46c1abf3da9c74d189afdb018e424b32c.png]] | [[File:B0fda4e46c1abf3da9c74d189afdb018e424b32c.png]] | ||
'''Featured by the media as the future of apparel''' | |||
[[File:51e04549e890bb25650c7ad3325cac6fccd38b5b.png]] | [[File:51e04549e890bb25650c7ad3325cac6fccd38b5b.png]] | ||
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'''''Lambs customers love to spread the word!''''' | '''''Lambs customers love to spread the word!''''' | ||
[[File:99021d62b0ac46f092576040bd37e2120df333.png]] | [[File:99021d62b0ac46f092576040bd37e2120df333.png]] | ||
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[[File:B30fcc4732738b2a3b3f8c32cf706fad91daf8e.png]] | [[File:B30fcc4732738b2a3b3f8c32cf706fad91daf8e.png]] | ||
== Business model == | == Business model == | ||
We sell direct-to-consumer in order to maintain the highest quality standards, keep prices as affordable as possible, and invest more towards R&D and new products. The company is now profitable and is growing monthly at a double-digit rate in 2022. | We sell direct-to-consumer in order to maintain the highest quality standards, keep prices as affordable as possible, and invest more towards R&D and new products. The company is now profitable and is growing monthly at a double-digit rate in 2022. | ||
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== Market == | == Market == | ||
'''A billion-dollar opportunity''' | |||
[[File:6b0b66c62784a680637f03dc3bfb83de68c604e.png]] | [[File:6b0b66c62784a680637f03dc3bfb83de68c604e.png]] | ||
Projected $5B market by 2024 | |||
Lambs has gained significant traction within the growing $3B smart apparel market and is poised for continued expansion. | Lambs has gained significant traction within the growing $3B smart apparel market and is poised for continued expansion. | ||
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With the wellness market currently valued at '''$1.5T and growing at a rate of 5 to 10% per year''', Lambs is uniquely positioned to become a category leader and position itself as the '''next big brand for the health-conscious consumers.''' | With the wellness market currently valued at '''$1.5T and growing at a rate of 5 to 10% per year''', Lambs is uniquely positioned to become a category leader and position itself as the '''next big brand for the health-conscious consumers.''' | ||
'''Creating an industry-leading wellness brand similar to:''' | |||
[[File:94580de8db9d298831feb76ecbb1c4924a6653e4.png]] | [[File:94580de8db9d298831feb76ecbb1c4924a6653e4.png]] | ||
== Competition == | == Competition == | ||
'''No one does what we do.''' Lambs is healthier than the “athletic” apparel brands, more comfortable than conventional clothing, and has a truly genuine mission with a wide appeal. | |||
Lambs is healthier than the “athletic” apparel brands, more comfortable than conventional clothing, and has a truly genuine mission with a wide appeal. | |||
Our positioning and intellectual property provide a strong and protected competitive advantage in the apparel market: | Our positioning and intellectual property provide a strong and protected competitive advantage in the apparel market: | ||
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== Vision and strategy == | == Vision and strategy == | ||
Lambs is aiming to become a #1 apparel brand. Within a couple of short years, Lambs has grown to several million dollars of revenues and attracted significant interest from the health-conscious community. Lambs is ideally positioned to become one of the leading apparel brands alongside the likes of '''Lululemon ($42B market cap) and Nike ($223B market cap)'''. Lambs is projected to hit '''$15M in revenues in 2022 and $100M by 2024.''' | |||
Within a couple of short years, Lambs has grown to several million dollars of revenues and attracted significant interest from the health-conscious community. Lambs is ideally positioned to become one of the leading apparel brands alongside the likes of '''Lululemon ($42B market cap) and Nike ($223B market cap)'''. Lambs is projected to hit '''$15M in revenues in 2022 and $100M by 2024.''' | |||
Based on comparable brands that went public or got acquired, '''Lambs should reach a billion-dollar in valuation in the next 3-4 years''' once it reaches $100M to $200M in revenues (a 30x return on your investment). This will put us in a great position for '''going public via IPO or to be strategically acquired.''' | Based on comparable brands that went public or got acquired, '''Lambs should reach a billion-dollar in valuation in the next 3-4 years''' once it reaches $100M to $200M in revenues (a 30x return on your investment). This will put us in a great position for '''going public via IPO or to be strategically acquired.''' | ||
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== Funding == | == Funding == | ||
'''Backed by A-List investors.''' | |||
We are profitable and seeking growth capital to help us '''scale Lambs more quickly to a billion-dollar company'''. Capital raised here on Republic will be used to increase inventory, product development, scientific research, and marketing. In 2020, we grew revenues 600% YoY with a minimal team and budget. Imagine what we could do with your support! | We are profitable and seeking growth capital to help us '''scale Lambs more quickly to a billion-dollar company'''. Capital raised here on Republic will be used to increase inventory, product development, scientific research, and marketing. In 2020, we grew revenues 600% YoY with a minimal team and budget. Imagine what we could do with your support! | ||
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Together, they wanted to combine modern technology and apparel for our clothing to do more for us and for our health. Lambs was built out of this passion with the mission to help people be their healthiest selves without impacting their lifestyle. | Together, they wanted to combine modern technology and apparel for our clothing to do more for us and for our health. Lambs was built out of this passion with the mission to help people be their healthiest selves without impacting their lifestyle. | ||
'''Meet the founders''' | |||
[[File:F24c04a42c73304d7775373cd9b7dcca77f0fde.png]] | [[File:F24c04a42c73304d7775373cd9b7dcca77f0fde.png]] | ||