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=== Why now? === Self-custody is expected to be the primary method of storing long-tail crypto assets such as governance tokens, social tokens, digital art objects, etc. Self-custody of a private key is also required to access decentralized applications * Over 100M app downloads of self-custody wallets with seed phrases (mostly used by the tech-savvy) in App Store and on Google Play = market validation * Emergence of DeFi yield appeals to non-speculators and draws new crowd to crypto and DeFi * Community engagement models powered by tokens provide great user acquisition tools and path to monetization for influencers, video game streamers, and others * Emergence of the ownership economy = better user engagement + skin in the game when customers can have a say in how platforms and services are run
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