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Loupe London
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==Idea== <vimeo>456502180</vimeo> Loupe aims to make creativity accessible to all, and be the one-stop, go-to global destination for creativity, craft and unique design. A vision underpinned by two growing UK industries; Creative - predicted to grow to £150bn GVA by 2023, and Leisure and Recreation - predicted to grow to £141bn revenue by 2022. Retail is taking a new direction. Millennials are pushing a growing ‘experience’ economy and Gen Z are preferring experience over product purchases. Loupe aims to build on this, creating a visitor destination offering creative making experiences. We are now seeing a craft explosion with at least 10m people taking part in weekly craft activity. Moreover, with 54% of the UK using craft to relax and 28% to improve mental health, Loupe aims to provide valuable space for people to escape busy lives. Our team strives to celebrate Hatton Garden’s heritage, promote UK design & protect craft skills by offering business support & workspace to artisans and future talent. With 80% of consumers preferring independent brands, Loupe will sell their products to consumers mindful of sustainable purchases & attracted to UK products. As the Council complete final checks, we aim to move to the Hatton Garden premise soon. Funds will contribute to a creative utilitarian immersive space, and an interactive website with integrated social channels providing a joined-up physical & digital journey.
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