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Lucy Choi London
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==Idea== <vimeo>389521895</vimeo> Lucy Choi London is a designer affordable luxury footwear brand that caters for all ages and every occasion without compromising the 3 Cs: Comfort, Craftsmanship and Character - the brand's defining ethos. Having been taught how to create the perfect shoe by her Uncle Jimmy Choo, Lucy questioned why designer shoes with the 3 C’s were mostly only available at a high price point? Noting this gap in the market, in 2012 Lucy Choi London launched with a signature style epitomised by a ‘Rock ‘n’ Royal’ theme inspired by the two Kates: Moss and Middleton. Since then the brand has grown: * Worn by A-list celebrities including Sharon Stone & Nicole Scherzinger * Featured in Vogue, Vanity Fair, The Times, South China Morning Post * Sold to various UK stockists and wholesaled internationally * Opened London boutique in 2015 * 5,800 subscribers to our website since 2016 (41% CAGR) The investment would be used for a new website, refocus on wholesale globally, increase marketing spend including digital and new hires to take the brand to the next level. The Global Footwear market is expected to yield $371.8bn by 2020, growing at a CAGR of 5.5% over the last 5 years, and is expected to continue. Specifically, the ‘affordable luxury’ segment is growing; we believe we are the only designer shoe brand with a heritage that sits within this market segment.
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