Editing Lumio

== Summary ==
Lumio is building a hyper personalised finance app for people to grow their money on autopilot. Since working with ex-Paypal director & 500Startups VC Matt Lerner, Lumio is recognised as one of Metro's top money managing apps, alongside Monzo, Moneybox & Chip. Customers are up nearly 400% & daily use up 216% in 12 months - time for growth investment!

* 100,000+ connected accounts analysing data from £1.5 bn of transactions
* Customer base up nearly 400% & daily use up 216% in 12 months, now reaching 34.7k users
* Recognised as a “Top Money Manager” - Metro
* Lumio Pro subscription aiming to launch in late 2022 with auto-save & invest features 

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== Operations ==

Lumio will help you track, save and invest every penny you should, when you can.

The Lumio app can connect your entire financial life in seconds, using data to analyse your income, spending and bills across all your accounts to provide a hyper-personalised money-builder.

The company has spoken to thousands of people across the Lumio community who were fed up with tedious spreadsheets and switching between finance apps to manage their bank accounts, credit cards, trading accounts and crypto wallets.

Its research shows that these instantly out of date, time consuming, old school methods are leaving people confused about what they can actually afford to save and invest..

The market opportunity is huge. Its research shows that £33bn is lost in Lazy Money every year. And beyond the UK, a massive £10tn across Europe - all just waiting to be optimised.

Its upcoming subscription service, Lumio Pro, brings a wealth of features requested and tested by customers. These auto-saving and investment features have been designed to bring increased personalisation to help customers track, save and invest every penny they should, when they can.

Lumio Pro is set to aid its growth towards an exciting 2023.

The company is on a mission to build the most personalised finance app for people to control and grow their money.

== Team ==
'''Charlie Richardson, Co-Founder & CEO'''

Charlie’s passion for optimising everyone’s finances began as an Investment Adviser with Redmayne Bentley before leading Business Development at Chargifi Asia.

'''Tom Richardson, Co-Founder & CPO'''

An experienced UX & UI Product Designer with Vitamin London, Tom is obsessed with putting a seamless customer experience at the heart of the Lumio app and delivering a truly-personalised product.

'''Adrian Shedden, Co-Founder & COO'''

As a leading Fintech lawyer with over a decade at global firms like Norton Rose Fulbright, Adrian is a reluctant lawyer and enthusiastic technophile recognised by Legal 500 & The Lawyer.

'''Anton Zagorskii, CTO'''

With a passion for Open Finance and with years of experience as a tech lead at Fintechs like Curve, Bippit and Chip, Anton joined Lumio the beginning of last year - their loss is Lumio’s gain.

'''Advisers:'''

'''Sam Seaton'''

CEO of Moneyhub, Pension Dashboard Steering Group Member, Co-founder Open51

'''Matteo Berlucchi'''

Co-founder & CEO of Healthily, Serial Angel Investor

'''Ben Lundie'''

Former Head of Vantage at Hargreaves Lansdown, Serial Angel Investor.

==Risks==

As with any investment, investing in Lumio carries a level of risk. Overall, based on the key risks highlighted below, the degree of risk associated with an investment in Lumio is higher than in a company that's trading on a public market.

===Early-stage investment===

Lumio is at one of the earliest stages of the business lifecycle, and the failure rate of companies at that stage is usually much higher than those at a later stage.

===Illiquid investment===

The number of transactions in shares of private companies is usually significantly lower than in public companies, typically resulting in it taking longer to sell shares in private companies at a price that is at least equal to the price that the shares were bought at. Accordingly, the Lumio investment opportunity is considered to be higher risk than more liquid companies.

==References and notes==