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== Monetisation strategy<ref name=":0" /> == MCES has multiple sources of income. Grass Root academies: MCES develops leasing solution including PC + Gaming Chairs + Tables + Coaching + Marketing to sport clubs and federations, tourism & retail companies. MCES offers a one stop shop solution for 380β¬ / month / PC with a 48 month lease. This is the most scalable activity with very few competitors. Sponsors: MCES has three sponsorship categories: main sponsors, official sponsors and official label. Events: online and offline with or without broadcast on Twitch. Consulting: MCES sells its know-how to sport organisations and institutions that want to implement esports in their operations in order to increase their attractiveness to young people. Media: MCES generates income through its Twitch channel via its audiences and fans who subscribe to the channel. Merchandising: MCES sells adidas co-branded products and goodies to its community on its e-shop.
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