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Malibu Boats, Inc.
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== '''Industry dynamics''' == '''Total Addressable Market''' The total addressable market for Malibu Boats is defined as the global consumer discretionary market. Unlike consumer staples companies, consumer discretionary businesses offer products or services that are considered nonessential or optional. These businesses cater to consumers’ desires rather than their basic needs. '''Serviceable Available Market''' The serviceable available market for Malibu Boats is defined as the global recreational boating industry. According to market research reports[1], the recreational boating industry’s value is around $18.9 billion. It is expected to reach $25.9 billion by 2027, growing at constant annual growth rate of 6.5%. The main reason behind this is the growth in the watersports and tourism industries. Moreover, more than 100 million Americans choose boating or fishing to devote their leisure time and outdoor recreation activities account for 2.1% of US GDP. Given the above statistics, it is expected that the company could increase its market share both in the US and internationally by utilizing its competitive advantage which is its large network of dealers globally (over 400 dealers).
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