Editing Mami Wata
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==Idea== | ==Idea== | ||
<vimeo> | <html> | ||
<iframe width="560" height="315" src="https://player.vimeo.com/video/530805294?h=38da4cd877" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe> | |||
</html> | |||
Surfing is a growing $9bn global market with participation surging 80% during Covid. Yet we believe the category is dominated by tired corporate brands telling the same stories with the same generic-looking products. | Surfing is a growing $9bn global market with participation surging 80% during Covid. Yet we believe the category is dominated by tired corporate brands telling the same stories with the same generic-looking products. |