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Manchester United plc
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==== Commercial Revenue (Last 3 Years) ==== Commercial revenue has contributed to an average of 48.67% to Manchester United's total revenue since the 2020 fiscal year. Despite governmental COVID-19 prevention measures such as the closure of the stadium and its associated facilities and the cancellation of the 2020 pre-season tour affecting merchandise and apparel sales, commercial revenues only decreased by approximately 17% (as opposed to the 92.10% decrease in matchday revenues). This difference is arguably due to contract agreements with sponsors made before the COVID-19 pandemic, such as a Β£750 million payment over 10 years by sports apparel sponsor Adidas beginning in the 2016 fiscal year. Moreover, sales made through websites such as "United Direct", the official online store, helped offset losses from the closure of the Megastore. A Β£42.5 million increase in sponsorship revenue in the 2022 fiscal year could be attributed to the reopening of the tadium, Museum and Megastore, as well as a new training kit deal with Tezos, announced in February 2022.
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