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Manchester United plc
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== Corporate Strategy == '''Expanding Portfolio of Sponsors''' Manchester United are well-positioned to continue to secure sponsorships with leading brands. Manchester United have historically implemented a proactive approach to identifying, securing and supporting sponsors. During fiscal year 2019, they announced eight new regional and global sponsorship partnerships, the replacement of one global partnership, a conversion of one regional sponsorship to a global partnership as well as extensions to five global partnerships and three regional partnerships. '''Exploit New Media and Content Opportunities''' The rapid shift of media consumption towards internet, mobile and social media platforms presents us with multiple growth opportunities and new revenue streams. Manchester United’s digital media platforms, applications and social media channels, are expected to become one of the primary methods by which we engage and transact with our followers around the world. They continue to Manchester United have wholly-owned MUTV ensuring that there are both a greater degree of control over the production, distribution and quality of proprietary content and better insight into how to evolve digital media strategy as they continue to develop and roll out carefully targeted new products and services. '''Further Develop Retail, Merchandising, Apparel and Product Licensing Business''' Currently, Manchester United has a 10-year agreement with adidas with respect to the global technical sponsorship and dual-branded licensing rights, which began on 1 August 2015. The agreement with adidas does not include the rights with respect to mono-branded licensing rights or the right to create and operate Manchester United branded soccer schools, physical retail channels and e-commerce retail channels. In the future, Manchester United plans to invest to expand their portfolio of product licensees to enhance the range of product offerings available to followers. Additionally, they may also seek to refine how to segment the different elements of this business. Manchester United may also increase focus on developing these rights more proactively, alone or with other partners.<ref>https://ir.manutd.com/company-information/business-strategy.aspx</ref> '''Matchday''' Old Trafford is one of the world's iconic sports venues. It currently seats 74,140 and is the largest football club stadium in the UK. Manchester United has averaged over 99% of attendance capacity for our Premier League matches in each of the last 21 years. Matchday revenue will vary from year to year as a result of the number of home games played and the performance of the first team in various competitions. Matchday revenue was £110.8 million, £109.8 million and £111.6 million for each of the years ended 30 June 2019, 2018 and 2017, respectively.<ref>https://ir.manutd.com/company-information/business-model.aspx</ref>
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