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Manchester United plc
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== SWOT Analysis == === Strengths: === Social media following- Manchester United is the third most followed club on social media platforms (142 million followers) and has the highest following among the English clubs. <ref>https://www.goal.com/en-gb/news/which-football-teams-have-most-fans/1qmg4j3457wvh1kxkb7qbdo7qn</ref> This can lead to greater sales of its various offerings, such as match tickets and merchandises. International presence- MUFC have managed to gain a large following in the two major Asian growth markets, i.e., India and China. Wealth- The club is the second most valuable club in the world, with an annual revenue of 589 million pounds..<ref>https://www.forbes.com/teams/manchester-united/</ref> History- It is the most successful club in English football and has won the English Premier League 20 times. It has also achieved glory at the world stage, winning the UEFA Champions League three times. === Weaknesses: === Infrastructure- It has a declining infrastructure, with stadium leaks, mice infestations and torn seats.<ref name=":2">https://www.sportingnews.com/uk/football/news/why-glazers-blamed-manchester-united-decline-explain-reasons/gp9ygs5vwhjiq3ltwqkurch4</ref> Ballooning debt- The club was bought as a Leverage By-Out target and this process involves taking on significant debt to acquire the target, with the club having paid an estimated 743 million pounds in interest payments, since they were taken over by the Glazers.<ref name=":2" /> Poor recruitment- The club has recently made huge losses on player investments by buying expensive players which have not lived up to their hypes, specifically Paul Pogba and Harry Maguire, who were bought for 89 million pounds and 80 million pounds respectively === Opportunities: === Tapping into growing markets- Having a large international presence and some of the most famous former players as club legends, they can use these international markets as sales channels and earn revenues through merchandise sales and streaming deals. Rebuilding under new manager- Bringing in Erik Ten Haag as the new manager can change the play style of the club and having a manager with a plan can change everything in terms of the success the club can have with trophies. This has been evident as Manchester United finally managed to win the Carabao Cup last season. === Threats: === Disruption under acquisition- The potential acquisition might take time to take hold and may have a downside in the short run while the club adjusts to is new structure. Growth of local rivals- MUFC is quickly losing its place as the kings of Manchester having lost 6 out of its last 7 Manchester derbies, while Manchester City also became the only English team to win the treble since Manchester United in 1999. Threats from Asian leagues- The growth of football in Asia has led to rapid growth of leagues, especially the Saudi league, which has fewer Financial Fair Play rules to follow and is now poaching top players from English clubs, such as Cristiano Ronaldo from MUFC.
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