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Manchester United plc
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== Projects == Manchester United is currently undergoing a lot of changes. It employed a new manager last year who is revolutionizing the club's strategies. He has brought with him new training styles which adopt modern football coaching techniques. Some of them involve technological improvements, such as the use of analytics and drones to record and improve player performances. <ref>https://www.skysports.com/football/news/11667/12658459/reporter-notebook-new-manchester-united-boss-erik-ten-hag-making-his-mark-at-old-trafford</ref> He is also implementing a new adaptive playing style which involves changing tactic depending on opponents. The manager is also making major changes to the squad, by building a younger squad that can become the core of the team for a longer period of time. He has gotten rid of older players, such as Cristiano Ronaldo and David De Gea, and is looking to get rid of others like Harry Maguire. He is giving more central roles to younger players with leadership potential, such as Marcus Rashford. He is also developing academy players and bringing them up to the first team, players such as Alejandro Garnacho and Facundo Pellistri. He has also bought young players such as Rasmus Højlund and Andre Onana to strengthen the core of the team. The club is also planning major renovations or a rebuild of their 113 year old stadium, Old Trafford, potentially increasing the stadium capacity and hence the ticket revenues. They are also evaluating building a hotel in the stadium premises which would attract a larger HNW crowd to attend the games.<ref>https://www.manchestereveningnews.co.uk/sport/football/man-united-old-trafford-plans-26585627</ref> The club is also leading the development of its women's team, thus taking advantage of a highly growing football sector. They have also signed a new 900 million pound 10 year kit deal with Adidas.<ref>https://www.reuters.com/business/retail-consumer/manchester-united-renews-adidas-partnership-another-10-years-2023-07-31/</ref>They are also building their own broadcasting app, MUTV, where they display highlights, friendlies and other club related content.
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