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| The Serviceable Available Market (SAM) refers specifically to the lucrative English football market. This market, known for its immense popularity and widespread following, had a valuation of around 468 million British pounds in the year 2019.<ref>https://www.statista.com/topics/3156/football-in-the-uk/#topicOverview</ref> | | The Serviceable Available Market (SAM) refers specifically to the lucrative English football market. This market, known for its immense popularity and widespread following, had a valuation of around 468 million British pounds in the year 2019.<ref>https://www.statista.com/topics/3156/football-in-the-uk/#topicOverview</ref> |
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| == Market Growth == | | == Competition == |
| The market for football clubs is growing which can be seen from the big increases in the market values of the teams. When Forbes valued the top 20 teams in 2022, they found an average value of $2.53 billion, whereas the average value of the top 20 years this year (2023) is $2.89 billion which is a 14% increase. Furthermore, revenues increased by 2.5% to an average of $496 million per team.<ref name=":4">https://www.forbes.com/lists/soccer-valuations/?sh=4144e3c2198b</ref> As the most watched and most popular sport in the world, it is clear that there is high demand and this shows in the numbers and growth of football team companies. Manchester United is the second most valuable team in the world, after Real Madrid, and it is the most valuable team in the English Premier League.
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| {| class="wikitable"
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| |+
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| !Rank
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| !Team
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| !League
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| !Country
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| !Current Value
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| !1-year value change
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| !Revenue
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| |-
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| |1
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| |Real Madrid
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| |La Liga
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| |Spain
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| |$6.07 B
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| | +19%
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| |$807 M
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| |-
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| |2
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| |Manchester United
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| |Premier League
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| |England
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| |$6 B
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| | +30%
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| |$779 M
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| |-
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| |3
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| |Barcelona
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| |La Liga
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| |Spain
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| |$5.51 B
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| | +10%
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| |$721 M
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| |-
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| |4
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| |Liverpool
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| |Premier League
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| |England
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| |$5.29 B
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| | +19%
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| |$793 M
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| |-
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| |5
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| |Manchester City
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| |Premier League
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| |England
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| |$4.99 B
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| | +18%
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| |$815 M
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| |}
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| <ref name=":4" />
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| Manchester United enjoys a commanding position in the football market as seen in the table above and is the undisputed leader in the UK in terms of market value. However this may be subject to change since for the last 5 years their local rival Manchester City has consistently performed better, finishing higher in points in the English Premier League, and receives strong financial sponsorship from Etihad Airways. Manchester United may be dethroned in the future by its domestic competitors listed below.
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| === '''Domestic competitors''' === | | === '''Domestic competitors''' === |