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Mattel, Inc.
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== '''<u>Mission and Vision</u>''' == Mattel states that their purpose and vision revolves around improving childhood and the market for toys in a way that empowers kids to reach their full potential and to encourage imagination. Their mission is to create innovative products and experiences that inspire, entertain and develop children through play. Mattel emphasises the importance relationships with their business partners and customers based on trust as well as their duty to act sustainably and promote diversity. Mattel's key product attributes are quality, safety and value with their USP being that their toys deliver on their purpose and withstand the test of time.
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