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=== Peace of Meat: The hybrid opportunity === MeaTech began its R&D with beef cultured products and acquired Peace of Meat (POM) in February 2020. POM is based in Belgium and focuses on avian products, s`pecifically cultured chicken fat. The acquisition of POM enabled MeaTech to accelerate its commercialisation plans as POM was slightly more advanced in terms of its scale-up. In addition, POM broadened MeaTech’s cell lines and the number of species it can grow, as POM has a non-GMO immortal chicken cell line that grows in suspension. Cultured chicken fat has a large potential market in hybrid products, as mentioned above and can be used together with plant-based materials to recreate a more convincing ‘meaty’ texture and taste. Hybrid products are a useful steppingstone towards the creation of fully cultured meat, both in terms of technical challenges and cost.
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