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== Problem == === Brands don’t know what they could have sold === Brands have a limited view inside the store, as they rely only on sales data. They know what they sold—but do not correctly understand what they could have sold. Depending on the category analyzed, 40-80% of the shoppers exposed to a product do not convert, leading to plenty of '''missed sales opportunities.''' === [[File:60e40c7faebb9224a249ef119c498833e7cefa16.png]] === === And knowing the shopper became more relevant than ever: === [[File:Bc65d437189aebaf2b3c40235a28b361a119aa1.png]]
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