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== Customer segments == === We service brands spending $400kβ$30M per year on advertising. === [[File:1695e004504aa2cec410d737a7517bbda9329bc.png]] === Facts about attribution === * '''70%''' say cost justification is a challenge * '''78%''' of marketers plan to adapt of increase their use of cross channel attribution * Only '''39%''' of companies are carrying out attribution on βall or mostβ of their marketing activities (Source: '''econsultancy''') * '''70%''' of businesses are now struggling to act on the insights they gain from attribution (Source: '''AdRoll''') * '''42%''' of marketers report attribution manually using spreadsheets (Source: econsultancy) * '''53.3%''' say a minimal understanding is the main challenge of effective marketing attribution (Source: Ruler Analytics)
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