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== Vision and strategy == === What we'll achieve with your investment === ==== Core Analytics (SaaS) ==== * Finalize product market fit; repeatable sales processes * Add $750K ARR in 12 months * Incorporate client feedback to improve platform usability * Continue automating workflows and scale prep ==== Data Sales & Identity ==== * Build pipes & automate data workflows for data sales ** Create integrations into top 5 DSPs * Add $150k in data sales revenue === Use of Funds === ==== Team Marketing ==== * Biz Dev & Account Executives (23%) * Data engineer (22%) * Data Analyst (11%) ==== Capx ==== * Databricks & Azure (7%) * ID5 & Experian (4%) ==== Marketing ==== * SEO & paid search (7%) * Content marketing (5%) * Industry conferences (3%) ==== Other ==== * Legal (2%) * Office supplies (1%) * Discretionary (15%)
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