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Modern Picnic
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==== 1. E-Commerce: ==== We started selling DTC as of May 2018, and have since doubled and tripled gross revenue every year. '''We’ve done <u>over $3M cumulative gross revenue</u> from 15,000 units sold'''—all while maintaining an incredibly lean team of only 4 full time employees. While we do especially well during the holiday season, we’ve shown consistent growth during off-season months, demonstrating strong product market fit and traction. It’s also worth noting we’ve been able to '''<u>double and triple our business</u> across the two years hit hardest by COVID and the societal shift to work from home—showing that our functionality and brand value goes way beyond the “work lunchbox."''' On e-commerce, paid ads have historically been a major form acquisition for us. However, in 2021 we have invested in diversifying our marketing mix. We created a sense of urgency around getting into more channels and implementing new tactics and tests. In 2021 alone, we introduced an affiliate program, Tik Tok advertising, SMS marketing, SEO marketing, & more—all seeing incredibly strong early traction.
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