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Morningstar, Inc.
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==== ''Individual investors'' ==== Morningstar offers tools and content for individual investors who invest to build wealth and save for other goals, such as retirement or college tuition. A Gallup survey released in August 2021 found that approximately 56% of individuals in the U.S. invest in the stock market either directly, through mutual funds, or self-directed retirement plans. Morningstar designs products for individual investors who are actively involved in the investing process and want to take charge of their own investment decisions. The company also reach individuals who want to learn more about investing or want to validate the advice they receive from brokers or financial advisors. The company's main product for individual investors is Morningstar.com, which can be accessed via desktop, tablet, or mobile phone applications, and includes both paid Premium Memberships and free content available to registered users and visitors. Morningstar also reaches individual investors through licensing its content to other websites, such as Yahoo Finance, MSN Money, and Google Finance.
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